Make Yourself Comfortable This Spring...Colace® Capsules National Sweepstakes Offers Comforting Prizes

STAMFORD, Conn., March 5, 2012 /PRNewswire/ -- Colace® Capsules is all about comfort. This March, the brand is launching the Colace® Comfort Sweepstakes, a three-month national sweepstakes promotion in which anyone age 18 or older can enter to win an array of deluxe, comforting prizes, such as Tempur-Pedic Mattresses, Apple iPads, Kindle Fires, Keurig Coffee Makers, and more. Colace® Capsules provides comfortable relief to those who occasionally suffer from constipation which may be associated with certain medical conditions such as hemorrhoids or IBS, new moms, or those who have recently had a surgical procedure.

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"We created the Colace® Comfort Sweepstakes to offer some everyday comforts to the millions of Americans who suffer from occasional constipation which can result in straining. We also want to remind consumers that Colace® Capsules are stimulant-free, and provide comfortable relief from occasional constipation," explains Charlene Bailey, Director, Product Management, Purdue Products L.P., a leader in providing products for relief of occasional constipation.

By the end of the sweepstakes period, a total of $50,000 in prizes will be given, and winners will be selected randomly on a weekly basis. Consumers can enter as many times as they like by visiting a promotional Web site, www.ColaceComfort.com. The promotion kicks off March 4, 2012, with a free standing insert (FSI) coupon in more than 46,000,000 newspapers across the country. The coupon features a special QR code providing smart phone users a quick link to the sweepstakes entry page.

New Moms and Occasional Constipation

Many new moms become constipated after childbirth. "As a new mom and registered dietitian, I always recommend exercise and a balanced, fiber-rich diet to new mothers who are experiencing constipation after childbirth," says Tammy Lakatos Shames, RD, LD, CDN, CFT. "However, I know from personal experience that it isn't always easy to deal with a new baby and take care of your own nutrition needs at the same time. I needed more help. My doctor recommended Colace® Capsules, and it worked well for me."

According to a survey of 1,007 new moms conducted by Russell Research and commissioned by the Purdue Products L.P. line of laxatives, 7 out of 10 (70%) who said they experienced constipation after childbirth explained that having bowel movements in the days immediately following childbirth was worse than they expected. (1)

Colace® Capsules offers a gentle way to relieve irregularity for new moms, or anyone experiencing difficulty straining due to occasional constipation.

(1) New Moms and Constipation Survey, July 2010. Q12, P13. Available at http://www.copyrightfreecontent.com/newsusa/add-constipation-to-postpartum-list-of-problems-2/. Accessed February 2012.

If pregnant or breastfeeding, ask your doctor before use.

Please read full product label before use.

The Colace® Comfort Sweepstakes

The sweepstakes begins March 4, 2012, and runs through June 2, 2012. Consumers are invited to enter the sweepstakes weekly online via a special promotional micro site (www.ColaceComfort.com) or offline by mailing their contact information to Colace Comfort, P.O. Box 724, Southport, CT 06890. The sweepstakes will run for 13 weeks, with a total of $50,000 in prizes given by the end of the promotion period. Winners will be selected randomly on a weekly basis. Prizes include Tempur-Pedic Mattresses, Apple iPads, Kindle Fires, Keurig Coffee Makers, Bose Headphones, Ralph Lauren Cashmere Sweaters and more, all designed to make life a little more comfortable for consumers with occasional constipation. For more information on the Colace® Comfort Sweepstakes, visit www.ColaceComfort.com.

The Purdue Products L.P. Laxative Brands

The Purdue Products L.P. Laxative Brands are dedicated to providing consumers with options to help relieve occasional constipation. Senokot® Tablets and Colace® Capsules have been recommended by doctors and pharmacists for more than 50 years for gentle and effective relief from occasional constipation. Senokot® Tablets provides gentle yet effective relief from occasional constipation. Colace® Capsules is the #1 stool softener brand recommended by doctors and pharmacists. The Purdue Laxatives portfolio includes: Colace® Capsules, Peri-Colace® Tablets, Senokot® Tablets, Senokot TO GO®, Senokot-S® Tablets, and SenokotXTRA® Tablets.

Contact: Nora Cahillane
Pollock Communications
212.941.1414
[email protected]

SOURCE Purdue Products L.P. Laxative Brands