SAN FRANCISCO, May 10, 2017 /PRNewswire/ -- People Against Dirty – the company and purpose behind the disruptive and innovative method and Ecover brands – has made respected marketing executive Doug Piwinski its Global Chief Marketing Officer. The appointment was announced today by Drew Fraser, CEO of People Against Dirty. Piwinski will be responsible for driving short and long-term marketing strategy and brand communication for the method and Ecover brands as both continue to grow worldwide.
Having experienced great success on both the client and agency sides of business, Piwinski is perhaps most recognized as the long-time top marketing and communications executive at TOMS, where he played a critical role in the evolution and growth of the now-iconic brand.
"What Doug did in helping to build the TOMS brand worldwide was incredible," said Drew Fraser, CEO of People Against Dirty. "When you look at his entire career, you can see that Doug is clearly an expert at storytelling, driving awareness and relevance and creating deep, meaningful relationships with consumers in all types of industries. Both method and Ecover have a lot of business momentum here and abroad, and we are thrilled to have someone of Doug's caliber to add marketing innovation and creativity to our products, our purpose, and beyond."
As the head of Global Marketing and Communications at TOMS, Piwinski was responsible for promoting and protecting the brand's image, while preserving the company's reputation with customers, community and the public at large. At various times, Piwinski oversaw PR, social media, influencer marketing, brand partnerships, community engagement, experiential activation, and events. His innovative work during the company's enormous growth led to TOMS' status as one of the most inspiring brands in the world, and elevated its founder Blake Mycoskie as the leading voice of the One for One™ movement.
While at TOMS, Piwinski identified and secured a wide range of partnerships and collaborations that continue to lead to enormous consumer awareness – reinvigorating the brand and driving traffic and sales to TOMS.com, its retail stores and its retail partners.
TOMS partnerships ranged from those with celebrities such as Charlize Theron, Ben Affleck, Brad Pitt, Christy Turlington, Paul Van Dyke to designers Jonathan Adler, Tabitha Simmons, Mary Kate and Ashley Olsen to causes such as Movember, Discovery Network's Shark Week, Charity Water, Save the Waves and corporate-based American Greetings, AOL, National Geographic and Target.
Before joining TOMS, Piwinski served as executive vice president with PMK*BNC, one of the nation's top lifestyle media and marketing agencies. Over 13-plus years, he built and rebuilt the images of some of the world's most recognized and respected companies and causes. Corporate clients included American Express, Audi, CNET, Essence, Gatorade, Gillette, Jordan (Nike), kidrobot, MAC Cosmetics, Nickelodeon, Nintendo, Paramount Movies, PlayStation, Proactiv Solution, Rolling Stone and Sony Pictures Consumer Products, among others.
In the cause and mission-based worlds, Piwinski developed and directed several major campaigns as communications architect for (PRODUCT) RED, founded by Bono and Bobby Shriver to eradicate AIDS in Africa. Alongside legendary producer and philanthropist Norman Lear, Doug helped create the successful youth voter initiative, Declare Yourself, which ran through and greatly impacted the high stakes 2004 election home and abroad. He served as lead for the program in the 2008 U.S. presidential election.
"For someone who lives and breathes marketing and communications, joining Drew and the team is a dream job and a huge opportunity, " said Piwinski. "Both method and Ecover have great history and great potential. There are very few brands that have achieved the type of love, loyalty and respect that method has, both in the U.S. and now around the world, and in Europe, the Ecover brand is poised to assume iconic status. Together, they form a powerful combination of clean, and I'm excited to deliver new marketing strategies and ideas to accelerate their growth."
ABOUT PEOPLE AGAINST DIRTY
People Against Dirty is a company made up of two brands – method and Ecover – filled with fearless thinkers, mad scientists and adventurous designers who believe in defying the status quo with innovation and optimism. We take cleaning seriously – but not ourselves.
Founded in 2000 and headquartered in San Francisco, method (methodhome.com) is the pioneer of premium planet-friendly and design-driven home, fabric and personal care products. Formulated with naturally derived, biodegradable ingredients, method puts the hurt on dirt without doing harm to people, creatures or the planet. Today, method can be found in more than 40,000 retail locations throughout North America, Europe, Australia and Asia.
Also playing an important role at People Against Dirty is Ecover (ecover.com) the revered pioneering European-based line of ecological cleaning products that has had an enormous impact on the world of cleaning – and a positive impact on the environment – since its formation in 1980.
As a certified B Corp, People Against Dirty is raising the bar in clean manufacturing with our legendary green factory in Belgium and the industry's first LEED Platinum-certified manufacturing plant in Chicago, affectionately known as the South Side Soapbox.
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SOURCE People Against Dirty