Makers Of The Damon® Smile Release Infographic In Celebration Of 'Soul Surfer' Bethany Hamilton's Wedding Day

From Finding a Potential Partner to Tying the Knot, New Infographic Depicts Reasons Why It's 'Never Too Late' to Get a New, Healthy Smile

Aug 19, 2013, 09:00 ET from Ormco

ORANGE, Calif., Aug. 19, 2013 /PRNewswire/ -- In celebration of inspirational pro surfer and Damon® Smile endorser Bethany Hamilton's wedding, which took place on Aug. 18 in Hawaii, the makers of Damon Smile have unveiled an infographic that illustrates how consumers of all ages can benefit from a healthy, beautiful smile. Hamilton is a spokesperson for Damon Smile, as she relied on the transformative orthodontic system of braces to improve her smile and confidence shortly after her horrific shark attack. The Damon Smile infographic shares compelling facts and figures that combat fears most commonly associated with braces, while pointing out lifestyle benefits, such as feeling more positive.   


"Bethany is an inspiration to all of us and is a true testament to the power of a smile as she shows us every day how smiles can positively impact life experiences—whether it's a surfing competition, philanthropic affair or important event, like a wedding," said Mark Hillebrandt, vice president of marketing and product management for Ormco. "We were thrilled to see her Damon Smile shine brightly on her big day and are proud to have contributed to making one of her most memorable moments even more special by helping her achieve a beautiful smile that will last a lifetime. During this special time, we encourage consumers everywhere, from teens to adults, to consider what a new smile can do for them."

Notable points within the Damon Smile infographic, titled "Never Too Late" include:

  • Appearance: Many adults believe that braces are unsightly and bulky, but with the clear, aesthetic braces available today—such as Damon Clear™—consumers have a more subtle treatment option
  • Time: Today's consumer wants fast treatment and fortunately Damon Smile reduces treatment time by six months, on average
  • Cost: To ease the financial burden of braces, many orthodontists offer flexible payment plans that help mitigate costs. Additionally, most insurance providers will cover up to 50 percent of treatment
  • Discomfort: Today's braces are less invasive than orthodontic appliances of the past, preventing pain and reducing the need for extractions and headgears

To locate a nearby Damon Smile orthodontist, please visit the online Damon Doctor Locator or go to

Media interested in speaking with an Ormco spokesperson or receiving a high-resolution copy of the "Never Too Late" infographic should contact Robin Dwyer at 619-234-0345 or Connect on Facebook at, or Twitter at @DamonBraces.

About Ormco

For over 50 years, Ormco has partnered with the orthodontic community to manufacture innovative products and solutions to enhance the lives of our customers and their patients. Distinguished products range from legacy twin brackets Titanium Orthos™ and Mini-Twin™ to self-ligating appliances with the Damon® System and active Prodigy™ SL. Ormco's Insignia™ Advanced Smile Design™ provides an all-inclusive solution with customized brackets, wires and placement trays for increased clinical efficiency. From personalized service to worldwide continuing education programs and marketing support, Ormco is committed to helping orthodontists achieve their clinical and practice management objectives. For more information, visit the Ormco website.