Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • Agencies
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • All Public Company
      • English-only
      • News Releases Overview

      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
      • Multimedia Gallery Overview

      • Trending Topics

      • All Trending Topics
  • Business & Money
      • Auto & Transportation

      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • Auto & Transportation Overview

      • View All Auto & Transportation

      • Business Technology

      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • Business Technology Overview

      • View All Business Technology

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Financial Services & Investing

      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • Financial Services & Investing Overview

      • View All Financial Services & Investing

      • General Business

      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • General Business Overview

      • View All General Business

  • Science & Tech
      • Consumer Technology

      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • Consumer Technology Overview

      • View All Consumer Technology

      • Energy & Natural Resources

      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • Energy & Natural Resources Overview

      • View All Energy & Natural Resources

      • Environ­ment

      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • Environ­ment Overview

      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • Heavy Industry & Manufacturing Overview

      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • Telecomm­unications Overview

      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • Consumer Products & Retail Overview

      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • Entertain­ment & Media Overview

      • View All Entertain­ment & Media

      • Health

      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • Health Overview

      • View All Health

      • Sports

      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • Sports Overview

      • View All Sports

      • Travel

      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • Travel Overview

      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • Policy & Public Interest Overview

      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • People & Culture Overview

      • View All People & Culture

      • In-Language News

      • Arabic
      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Hamburger menu
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO
    • Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Client Login
  • Resources
  • Blog
  • Journalists
  • RSS

Making the Fight Against Colorectal Cancer a Family Affair

(PRNewsfoto/Olympus Medical Systems Group)

News provided by

Olympus

Mar 02, 2023, 10:10 ET

Share this article

Share toX

Share this article

Share toX

Olympus Reminds People During Colorectal Cancer Awareness Month About the Importance of Routine Screenings and the New Recommended Screening Age of 451

CENTER VALLEY, Pa., March 2, 2023 /PRNewswire/ -- Olympus, one of the global leaders in endoscopy, offers a reminder of how important it is to know one's family health history in the fight against colorectal cancer, which may be preventable through a combination of awareness and routine screenings.

March marks Colorectal Cancer Awareness Month, and Olympus encourages people to have conversations with family members about their health histories, including the results of colonoscopies even if those conversations may be a bit awkward.

Continue Reading
Musician James Casey is sharing his story of being diagnosed with colorectal cancer at the age of 38 and the importance of knowing one’s family health history as part of Colorectal Cancer Awareness Month.
Musician James Casey is sharing his story of being diagnosed with colorectal cancer at the age of 38 and the importance of knowing one’s family health history as part of Colorectal Cancer Awareness Month.

The American Cancer Society reports that as many as 1 in 3 people diagnosed with colorectal cancer (CRC) have a family history of the disease. People with a parent, sibling or child – known as a first-degree relative – diagnosed with CRC are at an increased risk, a risk that is higher if the relative was diagnosed before the age of 50. The risk of CRC is also higher if more than one first-degree relative has been diagnosed.2

Patients who have had a larger polyp removed must remember that cancer risk can be hereditary, potentially leaving their children at higher risk, which underscores the importance of communication. Larger polyps measuring at least 1 cm are considered high risk, and patients who have had these larger polyps may be recommended to be screened more frequently.3

"Talking about one's health can be uncomfortable even with family members," said Dr. Toufic Kachaamy a gastroenterologist and Chief of Medicine at City of Hope, Phoenix. "But those conversations are important and potentially life-saving. We should start looking at colon cancer screenings not as an uncomfortable rite of passage but rather as an empowering opportunity to take control of one's health."

Diagnoses of Younger Patients Spurs Activism and Partnership

While incidence rates have generally declined since the 1980s, CRC rates have increased 1%-2% per year in younger people since the mid-1990s, according to the American Cancer Society.4

At age 38, musician James Casey was diagnosed with Stage 3 CRC after emergency surgery for stomach pain. Following his diagnosis, the now 40-year-old learned of cancer histories on both sides of his family, including a grandfather's diagnosis of colon cancer.

Casey has partnered with the Colorectal Cancer Alliance on its "They Didn't Say" campaign to help raise awareness of the importance of knowing one's family health history. Casey says it's incumbent upon younger people to take the first step instead of waiting for family members to discuss their health histories.

"The recommended screening age is 45, but I could have gotten screened earlier had I known my family history," Casey said. "So, ask. Go ask the questions, be proactive and be your own advocate."

An estimated 153,000 cases of CRC will be diagnosed this year, accompanied by an estimated 52,550 deaths, according to the American Cancer Society (ACS). Incidence and mortality rates have generally declined over the last few decades, which the ACS attributes, in part, to an uptake in screenings that lead to earlier detection. CRC is a preventable and treatable disease with a 5-year survival rate of up to 91%, if caught at a localized stage.3

Cancer screenings in general declined during the pandemic but have begun to rebound. Colonoscopy rates increased 11% between September 2020-21 and September 2021-22. CRC awareness received a boost last September when actors Ryan Reynolds and Rob McElhenney released videos chronicling their first colonoscopies as part of the "Lead From Behind" initiative.5

Doctors removed polyps during each procedure, and 36% more colonoscopy appointments were booked per day in the three weeks after the videos were released than were booked in the prior 100 days, according to ZocDoc.5

The Best Test Is the Test Taken

The best test to screen for colon cancer is the one someone is able and willing to take. Other colorectal cancer screening tests, such as the fecal immunochemical test (FIT), check for hidden blood in the stool from the lower intestines. Such a test must be done every year, and a colonoscopy will be necessary if the test returns abnormal results.6

When considering screening options, it's important to note that a colonoscopy is a screening test that is also preventative because it allows physicians to see and remove potentially cancerous polyps. However, colonoscopy may not be readily available to everyone, so it's important to undergo screenings at the recommended age in whichever form is best. Individuals are encouraged to speak with their healthcare provider to identify options and find the screening that's best for them.

Olympus understands the importance of colon cancer awareness and as such supports major national colorectal cancer organizations and initiatives as part of National Colorectal Cancer Awareness Month, including:

  • Colorectal Cancer Alliance – #theydidntsay national campaign to raise awareness about family health history and Blue Hope Financial Assistance Program.
  • Colon Cancer Coalition – National presenting sponsor of "Tour de Tush" and a sponsor of "Get Your Rear in Gear."
  • Bradbury Sullivan LGBT Community Center – Funding provides a colorectal cancer awareness campaign aimed at the LGBTQ+ community to raise awareness and address healthcare disparities.
  • "Bum Run Toronto" – Seat of the Matter sponsor.
  • Supporting a 2021 recommendation by the United States Preventive Services Task Force to begin CRC screenings at age 45 for all individuals.
  • Supporting the decision by the Centers for Medicare and Medicaid Services (CMS) to eliminate cost sharing for Medicare beneficiaries who have a colonoscopy in follow-up to a positive at-home colorectal cancer test and for Medicare to cover colonoscopies beginning at age 45.

###

James Casey's music video from his first solo album, featuring artists who have all had colorectal cancer, was sponsored by Olympus.

About Olympus

As a leading medical technology company, Olympus delivers innovative medical technology, therapeutic intervention, and precision manufacturing used in diagnostic, therapeutic, and minimally invasive procedures. For more information, visit medical.olympusamerica.com.

1 U.S. Preventive Services Task Force, "Final Recommendation Statement, Colorectal Cancer: Screening." May 2021
2 American Cancer Society, "Cancer A-Z: Colorectal Cancer Risk Factors." Rev. June 2020
3 Turner, K.; Genta, R.; Sonnenberg, Amnon, "Lesions of All Types Exist in Colon Polyps of All Sizes," The American Journal of Gastroenterology. February 2018
4 American Cancer Society, "Cancer Facts & Figures 2023"
5 Zocdoc, "Zocdoc Reports: Cancer Screening and Prevention." October 2022
6 American Cancer Society, "Cancer A-Z: Colorectal Cancer Screening Tests." Rev. June 2020

SOURCE Olympus

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

icon3
440k+
Newsrooms &
Influencers
icon1
9k+
Digital Media
Outlets
icon2
270k+
Journalists
Opted In
GET STARTED

Modal title

Also from this source

Olympus and W. L. Gore & Associates passe un accord de distribution internationale pour développer la gamme EndoTherapy d'Olympus

Olympus and W. L. Gore & Associates passe un accord de distribution internationale pour développer la gamme EndoTherapy d'Olympus

Olympus Corporation, une entreprise internationale des technologies médicales dédiée à rendre la vie des autres plus saine, plus sûre et plus...

Olympus e W. L. Gore & Associates stipulano un accordo di distribuzione internazionale per ampliare il portfolio EndoTherapy di Olympus

Olympus e W. L. Gore & Associates stipulano un accordo di distribuzione internazionale per ampliare il portfolio EndoTherapy di Olympus

Olympus Corporation, azienda globale del settore MedTech dedicata a rendere la vita delle persone più salutare, sicura e gratificante, ha stipulato...

More Releases From This Source

Explore

Medical Equipment

Medical Equipment

Health Care & Hospitals

Health Care & Hospitals

Medical Pharmaceuticals

Medical Pharmaceuticals

New Products & Services

New Products & Services

News Releases in Similar Topics

Contact PR Newswire

  • Call PR Newswire at 888-776-0942
    from 8 AM - 9 PM ET
  • Chat with an Expert
  • General Inquiries
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices

Products

  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • All Products

About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Italy
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United Kingdom
  • Vietnam

My Services

  • All New Releases
  • Platform Login
  • ProfNet
  • Data Privacy

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Platform Login
  • ProfNet
Call PR Newswire at
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookies
Copyright © 2025 Cision US Inc.