MAM Anti-Colic Bottle Takes the Stress Out of Newborn Feeding

WHITE PLAINS, N.Y., Jan. 30, 2012 /PRNewswire/ -- Soothing a fussy newborn can be quite a challenge, but for the one in four babies that suffer from colic, having the right bottle can make all the difference.  

Designed in conjunction with leading developmental experts, the MAM Anti-Colic Bottle helps reduce the stress associated with newborn feedings and decreases colic symptoms in babies by 80 percent.  The bottle's patented base and nipple designs help make switching between breastfeeding and bottle feeding easier than ever before.

"Colic can be a stressful experience for the entire family.   The MAM Anti-Colic Bottle is specially designed to reduce air intake during feeding, which helps alleviate colic symptoms," said Christine Poppy, Vice President, Marketing, MAM.  "The bottle also helps minimize nipple confusion, making it the ideal choice for parents looking to ease the transition between breast and bottle at any stage of development."

Available in blue, pink or white (new for 2012), the bottles incorporate several unique design elements to help take the stress out of newborn feeding:

Vented Base Eliminates Air Pockets

Suited for both breast milk and formula, the bottle design helps babies stay relaxed by eliminating air pockets during feeding.  Patented ventilation holes in its base regulate the pressure balance of baby's milk, allowing it to flow evenly without bubbles for reduced gas.  The design features an innovative silicone seal to prevent milk from leaking out during mealtime. 

Silk Teat Nipple Reduces Nipple Confusion

MAM's patented Silk Teat™ nipple is specially designed to feel instinctively familiar to baby for optimal comfort and reduced nipple confusion.  Suitable for both breast milk and formula, the nipples feature an ultra-soft, silky smooth silicone surface and orthodontic shape for easier feedings.  The nipples come in four sizes to meet baby's feeding needs at every stage: 1 (slow flow), 2 (medium flow), 3 (fast flow) and X (extra fast).  

Functional Design for Easier Filling and Cleaning

The bottle's savvy design makes it a pleasure for mom to use.  A wide mouth allows for easier filling and washing and an easy-to-read, oversized scale on the bottle's side helps tired moms measure milk accurately. 

Self-Sterilizing Design for Easy Cleaning

An innovative self-sterilizing design allows mom to quickly and safely sterilize an empty bottle in the microwave with just a few simple steps.  Perfect for travel or on-the-go feedings, this feature helps eliminate any concern that baby's bottle is unclean or contaminated.

Like all MAM products, the anti-colic bottles are BPA-free, PVC-free, lead-free and CPSIA-compliant.   The bottles are microwave safe, dishwasher safe in the upper rack, and are completely shatter-proof.

The MAM Anti-Colic Bottle is available in 8 ounce and 5 ounce sizes  and retails for $6.99 each or $18.99 for a pack of three at leading mass and online retailers nationwide, including Walmart, Buy Buy Baby, Target.com, and Diapers.com.   For more information, please visit www.mambaby.com.

About MAM

Our mission is to combine the best in technological innovation, medically sound function and contemporary design to help give babies the best start in life.  Founded in Vienna, Austria in 1976, MAM is a leader in providing families with innovative baby care products essential for a child's early years.  MAM is sold in over 30 countries and five continents.  For more information about MAM products, please visit www.mambaby.com.

SOURCE MAM