MAM Names Jennifer Mitchell CEO North America

Nov 18, 2015, 14:35 ET from MAM

PURCHASE, N.Y., Nov. 18, 2015 /PRNewswire/ -- MAM, a world leader in innovating and developing top quality baby care products for nearly 40 years, today announced the appointment of Jennifer Mitchell as Chief Executive Officer (CEO) for North America effective January 1, 2016.  Mitchell currently holds the position of V.P. of Sales for MAM North America and will succeed current CEO Fritz Hirsch who is retiring.  Hirsch will continue to act as an advisor to the company.

"It is a tremendous privilege to assume this important leadership role for MAM, one of the most trusted and admired baby product brands in the world," said Mitchell. "For the past five years, Fritz has been instrumental in MAM North America's growth and I look forward to building upon his success." 

"With Jennifer's appointment, we are confident that the right individual is in place to lead the company forward," said Peter Rohrig, Founder, MAM International.  "She has done an exemplary job of growing sales and has a deep understanding of the company and its culture. Jennifer's passionate leadership skills and extensive consumer products background will position MAM well for continued growth in North America."

Mitchell joined MAM in 2013 and in her current role as V.P. Sales has been instrumental in leading major retailer programs and partnerships for the brand in North America.  Her background includes more than 20 years of experience in sales, marketing and management leadership positions with blue chip consumer packaged goods companies including Clorox and Gillette.

Mitchell holds a B.S. degree in marketing from Villanova University and an MBA from University of Maryland, Robert H. Smith School of Business.

About MAM – standard setting baby products 

MAM combines technological innovation, medical function and contemporary design to develop superior baby care products that support a baby's development from day one. Since MAM developed its first pacifier in Vienna in 1976, it has evolved to become a global authority on baby care product design and quality. Today MAM products are used by families in over 60 countries and on five continents. To find out more and view MAM's baby care range of award-winning pacifiers, bottles, cups, teethers, oral care items and coordinating accessories visit

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