NEW YORK, March 2, 2018 /PRNewswire-USNewswire/ -- Nearly half of Americans do not recycle their beauty and personal care products, which is why they account for a significant amount of waste found in landfills. With this insight, Garnier partnered with TerraCycle and DoSomething.org, the largest organization for young people and social change, to launch the second year of Rinse, Recycle, Repeat. The goal of this national campaign and college campus competition is to educate young people on how to responsibly recycle in the bathroom and divert beauty empties from landfills. Once collected, TerraCycle will recycle the packaging into pelletized lumber and create materials to build Garnier Green Gardens such as picnic tables, playground equipment, benches and garden beds.
Garnier's Brand Ambassador, Mandy Moore, serves as the face of the campaign this year and stars in a public service announcement educating young people about how to responsibly recycle bathroom empties. The PSA can be viewed here. By rallying young people to recycle their empties, Garnier hopes that this campaign will be able to help divert 1 million empty personal care and beauty products from landfills by the end of 2018.
"I'm very passionate about taking care of our planet. Garnier's commitment to responsible beauty is one of the things that really excited me about the opportunity to serve as their brand ambassador," said Moore. "I'm very proud to be a part of the Rinse, Recycle, Repeat campaign with DoSomething.org. I didn't grow up with the same knowledge that kids today have in terms of their global footprint and that's why I think it's great that Garnier is encouraging younger generations to become more aware of how to implement proper recycling habits at a young age to help take care of our planet and our future."
Beauty and personal care products with a number #1 or #2 on the packaging can be recycled through curbside recycling programs, but many beauty products cannot. Items such as flexible tubes, caps, pumps for shampoo bottles, lipstick, eyeliner and many others cannot be recycled curbside and must be separated. This year's national campaign will focus on educating participants on the proper way to recycle by giving them recycling tips on what can and cannot be recycled. The campaign will also showcase best practices to identify recyclable items, such as checking the numbers on packaging before tossing it out.
"We're excited to work with young people around the country to make a positive impact on the environment," said Aria Finger, CEO at DoSomething.org. "We're proud to be working with Garnier, a brand that continuously demonstrates its commitment to sustainable beauty, to once again activate young people to give these products new purpose and to help them reach their goal of collecting 1 million empties in 2018."
How to Get Involved in Rinse, Recycle, Repeat and Recycle Your Beauty Empties
To participate in the national Rinse, Recycle, Repeat campaign (March 1st through April 30th 2018), individuals can:
- Sign up online at dosomething.org/rinse, decorate a bathroom recycling bin and share a picture with DoSomething.org on the "Prove It" page online or by texting RINSE to 38383 to be entered to win a $5,000 scholarship.
- Once the bin is filled with ten pounds of beauty empties, participants can print a free shipping label, compliments of Garnier, to send their empties to TerraCycle to be responsibly recycled.
On April 1st, a college competition will kick off on 50 college campuses nationwide to collect the most beauty empties. The college team that collects the most empties by April 30th will be rewarded with a garden for their community furnished by Garnier and TerraCycle. Last year, Union College won the 2017 Rinse, Recycle, Repeat College Competition. The team was awarded a Garnier Green Garden planted in their local community of Lincoln, Nebraska.
About the Garnier Beauty Recycling Program with TerraCycle
The Garnier Beauty Recycling Program in partnership with TerraCycle – the world's leader in the collection and repurposing of hard-to-recycle post-consumer waste – is a free, national beauty and personal care recycling program for the collection of empties that otherwise cannot be recycled. Since inception of the program in 2011, the Garnier Beauty Recycling Program has diverted more than 10 million empties from landfills.
These empties have been turned into pelletized plastic lumber for raised garden beds, benches, trash receptacles and other elements for community parks, playgrounds and gardens in Nebraska, Louisiana, Michigan, Ohio and New York. Garnier and TerraCycle have installed 9 Garnier Green Gardens throughout the United States that engage hundreds of thousands of individuals in the surrounding communities, and many grow fruit and vegetables for local schools in impoverished areas where children do not have access to nutritional lunches. By the end of 2018 the Garnier and TerraCycle will plant 2 additional Garnier Green Gardens; 1 garden will be granted to the winners of the college campus competition. The other will be granted to a local non-profit organization in New York City where the brand's U.S. headquarters resides. This garden will be planted by L'Oréal USA employees through the company's annual Volunteer Day initiative.
About the Garnier Brand's Sustainability History
Garnier's heritage is rooted in naturally-derived ingredients and formulas with sustainability in its DNA. Today, the brand's global commitment to responsible beauty extends beyond the formulas; it's the cornerstone of the brand. Garnier is committed to developing products that take care of your skin and hair, as well as the planet and future generations:
- Garnier has created some of the greenest and most effective formulas made at zero waste facilities. Both Garnier Fructis and Whole Blends hair care products are produced in a facility committed to sustainability. The facility has reduced waste and water consumption per unit by approximately 58% and 47%, respectively, since 2005. Additionally, the zero landfill site recovered 95% of its waste in 2015.
- Garnier Fructis product packaging contains 50% Post-Consumer Recycled (PCR) content.
- Garnier Whole Blends product packaging is made with 30% PCR content.
- All cardboard cosmetic packaging used in Garnier SkinActive and hair color products are Forest Stewardship Council (FSC™) certified.
- Garnier is one of the first mass-market brands to incorporate 40% recycled glass into cosmetic jars.
To get involved in the "Rinse, Recycle, Repeat" program, visit dosomething.org/rinse or text RINSE to 38383. To learn more about how to properly recycle each of your beauty and personal products, visit garnierusa.com/garnier-green.
DoSomething.org is the largest tech company exclusively for young people and social change. We're activating 5.5 million young people (and counting!) to do good in every US area code and in 131 countries. Using our digital platform, members join DoSomething's volunteer and civic action campaigns to make offline impact at scale. Our members have clothed half of America's homeless youth. They've cleaned up 3.7 million cigarette butts. They've run the world's largest youth-led sports equipment drive. And more! Young people have the power and the passion to transform their communities -- we help them get it done. Let's Do This.
Garnier, a division of L'Oréal USA, Inc. is a naturally-derived skincare, hair care and hair color brand dedicated to offering the most efficacious and sustainable beauty products and packaging available in the mass market. Garnier was developed in 1904 in France by hair care expert Alfred Amour Garnier. He launched the line by creating the first-ever patented hair lotion made entirely of natural ingredients. Today, Garnier is present in more than 65 countries worldwide and the brand's global commitment to sustainability extends far beyond just the formulas, it is the cornerstone of the brand. Following the launch of Garnier in the United States in 1999 with Nutrisse hair color, the brand has continued to develop beauty products responsibly that are good for you and the planet. The entire collection of Garnier brands available in the U.S. includes Nutrisse, Fructis hair care and Fructis Style, Olia hair color, Color Sensation hair color, SkinActive and Whole Blends hair care. For more information visit www.garnierusa.com or follow us on Instagram, Twitter, Facebook, Pinterest and Snapchat @GarnierUSA.
TerraCycle is the world's leader in the collection and repurposing of complex waste streams, ranging from used cigarette butts to coffee capsules to ocean plastic to oral and beauty care products and packaging. The waste is collected through manufacturer-funded programs that are free to the public, as well as Zero Waste Boxes that are purchased by end users for recycling from homes, offices, factories and public spaces. The collected waste is converted into a variety of raw materials that are sold to manufacturers that produce new products. Each year, across 21 countries, TerraCycle collects and repurposes billions of pieces of waste, donating millions of dollars to schools and charities in the process. To learn more about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.