Manga Market to Grow by USD 28.15 Billion (2025-2029), Boosted by Growing E-commerce Industry, AI Redefining Market Landscape - Technavio

NEW YORK, Feb. 7, 2025 /PRNewswire/ -- Report with market evolution powered by AI - The global manga market size is estimated to grow by USD 28.15 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of  22.7%  during the forecast period. Growing e-commerce industry is driving market growth, with a trend towards increasing adaptation of anime in manga. However, growing incidents of manga piracy  poses a challenge. Key market players include Akita Publishing Co. Ltd., Archie Comics Publications Inc., Bilibili Inc., DMG Entertainment Inc., Drawn and Quarterly, Embracer Group AB, Futabasha Co. Ltd., Hakusensha Inc., Houbunsha Co. Ltd., Idea and Design Works LLC, KADOKAWA CORP., Kodansha Ltd., MEDIA DO Co. Ltd., Penguin Random House LLC, SelfMadeHero, Shogakukan Co. Ltd., Titan Publishing Group Ltd., TOKYOPOP, and Tuttle Publishing.

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The Manga Market is thriving with trends in digital content, including AI image generators, enhancing the creation process of comic books and graphic novels. Artificial intelligence also aids in translation and cross-media collaborations. Physical content remains popular with printed manga, magazines, and anime adaptations. Trending genres include romance, fantasy, science fiction, horror, comedy, action and adventure, sports, and more. Diversity and inclusivity are key focuses, reaching children and kids, teenagers, and various demographics. Offline and online platforms cater to different preferences, with social media users driving engagement. Digital books, e-books, and multi-modal thinking expand accessibility. Cultural influence continues to grow, with anime adaptations and social media collaborations shaping the future of the industry. 

Manga and anime share a mutually beneficial relationship. Anime adaptations act as effective promotional tools for the original manga, attracting new audiences and increasing sales. The visual and engaging nature of anime resonates with viewers, creating a lasting impression and driving interest in the source material. This exposure leads to a boost in manga sales, expanding the readership and enhancing brand recognition for both mediums. Anime adaptations contribute significantly to the growth and success of the manga industry. 

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•         The Manga Market faces various challenges in the digital age. AI image generators disrupt traditional comic book and graphic novel creation, requiring publishers to adapt. Physical content versus digital content is a significant debate, with anime adaptations and cross-media collaborations driving growth. Genres like Romance, Fantasy, Science fiction, Horror, Comedy, and more, need translation for global reach. Magazines, Anime, and Manga exist in both digital and print formats, impacting sales. Cultural influence, diversity, and inclusivity are crucial, as is catering to various demographics like children, teens, and adults. Offline sales versus online sales, and print versus digital manga, continue to shape the industry. Social media, digital books, e-books, and multi-modal thinking are transforming consumer behavior. Platforms like digital and social media, and e-books, offer new opportunities for growth. Engaging social media users through interactive content is essential.

•         The publishing industry, including manga, faces significant financial challenges due to rampant copyright infringement and illegal file sharing. With the Internet's widespread availability, piracy has become a persistent issue, causing substantial revenue losses for publishers. In 2023, the Japanese comic industry alone reported a loss of approximately USD12 million. Technological advancements have outpaced legal remedies, making it essential for publishers to explore alternative strategies to protect their intellectual property and mitigate the financial impact of piracy.

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This manga market report extensively covers market segmentation by  

• Genre
• Action And Adventure
• Sci-fi And Fantasy
• Sports
• Romance And Drama
• Others
• Distribution Channel
• Online
• Offline
• Geography
• APAC
• Europe
• North America
• South America
• Middle East And Africa

1.1 Action and adventure- Action and adventure manga are celebrated for their thrilling narratives, heart-pounding fight scenes, and dynamic artwork, appealing to readers across all age groups. A key element of this genre is its ability to construct expansive worlds, populated by complex characters and layered storylines. These manga often track protagonists on monumental journeys, where they confront powerful foes and navigate diverse challenges. Combining intense action, strategic battles, and deep character development, action and adventure manga ensure readers remain hooked and entertained. Several iconic action and adventure manga series have achieved global fame. These stories follow protagonists as they search for legendary treasures, engage in epic battles, and undergo significant character growth. Renowned for their expansive world-building, compelling characters, and electrifying action, these manga have cultivated a loyal fanbase worldwide.

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Manga, the distinctive Japanese comic book style, has captivated audiences worldwide with its unique blend of art, storytelling, and cultural influence. From iconic series like Doraemon, Berserk, Dragonball, One Punch Man, and Naruto, manga's digital and physical content continues to expand, fueled by advancements in artificial intelligence and technology. AI image generators bring characters to life, while digital books and e-books offer accessibility and convenience. Anime adaptations and cross-media collaborations broaden reach, and manga's diversity and inclusivity resonate on social media platforms. Cultural impact transcends borders, making manga a global phenomenon.

The Manga Market is a vibrant and ever-evolving industry that caters to the global demand for digital and physical manga content. From AI image generators that bring characters to life, to the latest digital content fueled by artificial intelligence, manga encompasses various genres such as Comic books, Graphic novels, Romance, Fantasy, Science fiction, Horror, Comedy, and more. Manga's cultural influence extends beyond print and offline formats, with Anime adaptations, cross-media collaborations, and translations reaching a global audience. Diversity and inclusivity are key priorities, with content tailored for Children and kids, Teenagers, and various age groups. Social media, digital books, E-books, and multi-modal thinking have transformed the way we consume manga, with online platforms and social media users driving engagement and community building. Whether you prefer Printed manga or Digital manga, the Manga Market offers a rich and diverse range of experiences for all.

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

• Genre
• Action And Adventure
• Sci-fi And Fantasy
• Sports
• Romance And Drama
• Others
• Distribution Channel
• Online
• Offline
• Geography
• APAC
• Europe
• North America
• South America
• Middle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

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Technavio Research
Jesse Maida
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SOURCE Technavio