Mangia! Peapod by Stop & Shop and Barilla® Introduce Pasta Meal Kits to New York City

Family-style recipes fill the plates of New Yorkers for less than $5 per serving

Nov 03, 2015, 14:00 ET from Peapod

NEW YORK, Nov. 3, 2015 /PRNewswire/ -- Peapod.com is making "pasta night" for busy New York City families fresher and easier than ever. Teaming up with Barilla, maker of Italy's No. 1 brand of pasta, Peapod Meal Kits are now available for delivery right to New Yorkers' doors. Simple and delicious, the kits contain pre-measured ingredients to make warm, hearty dinnertime creations in under 30 minutes. The kits are priced at $15.99-$23.99 and serve 4-6 people making them a great value at less than $5 per serving.

Featuring Barilla pastas, easy-to-follow recipe cards, and fresh ingredients like mozzarella and butternut squash, the Peapod Meal Kits require little prep – all vegetables are prewashed, measured and cut. Varieties include:

  • Tortellini Soup by Barilla®
  • Farfalle with Roasted Butternut Squash by Barilla®
  • Parmesan Crusted Chicken with Spaghetti by Barilla®
  • Baked Rotini by Barilla®

Peapod began offering its Meal Kit solutions with Barilla in 2014 in the Chicago market. They have been an overwhelming success with consumers who clearly want easy, delicious and affordable solutions for making meals at home. Now available in New York, the Meal Kits will help alleviate some of the pain points of grocery shopping in the city. In a recent survey of residents of all five boroughs, Peapod found that while 59% of New Yorkers prefer to cook and prepare food at home, 81% report frustrations with grocery shopping in the city.

"Weeknight dinner solutions are always a need for busy families, and we know that's especially true in New York," said Peg Merzbacher, Vice President of Regional Marketing. "We want to continue to provide families with tools to help serve a delicious home-cooked meal as conveniently as possible – so they can get back to enjoying their time together around the table. Value is a huge component as well, and Peapod's Meal Kits are an affordable option to fill everyone's plate."

Saying Thanks to New York's Bravest
In celebration of the Meal Kits, Peapod by Stop & Shop will be sponsoring this year's NYC Fire Museum FDNY Firefighter Chef Competition and Fundraiser taking place Thursday, Nov. 5. Peapod by Stop & Shop will be providing Meal Kits for one year to the winner (and his or her entire company) to make sure they have quick and delicious meals always at the ready.

Hosted by The New York City Fire Museum, this annual event will feature FDNY firefighters preparing dishes for a panel of celebrities and food connoisseurs. Fundraising from the event will benefit the FDNY Museum and its mission to teach fire safety to NYC children and preserve the history and culture of New York's bravest. With this year marking the FDNY's 150th anniversary of service to New York City, Peapod by Stop & Shop will also be commemorating the event with a donation to the museum.

"We're so thankful to our New York City Fire Department and pleased to honor 150 years of service," Merzbacher continued. "Providing these meals is just one small way we can 'deliver' to the men and women who protect this city."

"Protecting New York isn't an easy job – and our fire fighters appreciate their fuel! The winners of this year's Chef Competition will certainly enjoy their well-earned Peapod Meal Kits for the coming year," said Sarah Strickland, Executive Director of the New York City Fire Museum.

For more information about Peapod Meal Kits featuring Barilla recipes, ordering and more, visit www.Peapod.com or the brand's social media channels @PeapodDelivers.

About Peapod 
Peapod – an Ahold USA company – is the country's leading Internet grocer, serving 24 U.S. markets throughout Connecticut, Illinois, Indiana, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Virginia, Washington, D.C. and Wisconsin. Founded in 1989 as a smart shopping option for busy households, today Peapod has delivered more than 30 million grocery orders. Customers can order online or on Peapod's free mobile app for delivery to homes and workplaces or pick-up at many convenient locations. For more information on Peapod, call 1.800.5.PEAPOD (1.800.573.2763), e-mail service@peapod.com or visit www.peapod.com.

About the Barilla Group
Created in Parma in 1877 out of a shop that made bread and pasta, Barilla is today among the top Italian food groups, a world leader in the pasta and pasta sauce businesses in continental Europe, bakery products in Italy, and the crispbread business in Scandinavia. Currently, the Barilla Group owns 30 production sites (14 in Italy and 16 abroad) and exports to more than 100 countries. Every year, its plants turn out around 1,700,000 tons of food products that are consumed on tables all over the world, under the following brand names: Barilla, Mulino Bianco, Voiello, Pavesi, Academia Barilla, Wasa, Harrys (France and Russia), Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico). For more information, please visit: www.barillagroup.com or www.barilla.com.

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SOURCE Peapod



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