Manhattan Chamber Launches "Pivot to Win" Campaign to Support NYC Businesses

NEW YORK, June 24, 2020 /PRNewswire/ -- As the pandemic continues to devastate New York's businesses and many desperately adapt to a new environment, the Manhattan Chamber of Commerce has launched the "Pivot to Win" campaign to offer resources, networking, and other support to ensure that small and mid-sized businesses can thrive in the Covid-19 era.

The initiative is the latest in the Chamber's work to support businesses facing unprecedented disruption and offers several brand-new resources to help them survive – and thrive – as the city begins to reopen.

"We want to bring the full extent of the Chamber's resources to help the city's businesses rebound and rethink their operations to succeed," said Jessica Walker, President and CEO of the Chamber. "Our corporate partners, government agencies, and member network stand ready to offer the best practices, guidance, marketing support, and unparalleled networking that businesses need to get back on track."

The campaign's "Track One" offers webinars and training sessions to help businesses run their business in the most efficient manner, adopt tech solutions that can streamline operations, and share best practices for meeting new consumer demands. Partnerships with tech startups, major corporations and government agencies alike will help businesses maximize marketing, branding, e-commerce and more and explore financing options to implement upgrades to their businesses. This track is open to all businesses in New York City at no cost.

"Track Two" will offer Chamber members more intensive and customized support to connect with corporate suppliers and vendors; engage with expert mentors who can help rethink their business model and introduce them to new tech solutions; and participate in large-scale marketing efforts to drive profitability. In the Covid era, hands-on support is critical to success as businesses are forced to pivot quickly and form new partnerships with customers and peers alike.

Applications for this more in-depth track are now open to members on a rolling basis, with generous support from various corporate partners.

"Now is the time for businesses to pivot and make the most of the 'new normal' facing the city," said Michael Kempner, Chairman of the Chamber. "These resources are the latest step the Chamber has taken to support small and medium-sized businesses as they confront new challenges, and we look forward to continuing that support."

SOURCE Manhattan Chamber of Commerce