MAP Digital: MetaMeetings to Hold the Engagement Forum: Defining Smart Event Marketing

NEW YORK, Nov. 8, 2011 /PRNewswire/ -- Today, Mary Ann Pierce, president of MAP Digital: MetaMeetings, announced the inaugural Engagement Forum: Defining Smart Event Marketing to be held in New York City early next year. MAP Digital will invite industry experts and event marketing mavericks from brands, agencies and solution providers to re-think the efficacy of B2B event marketing models and how success is measured.

"Because of the ubiquitous presence of smartphones, tablets, 4G and Wi-Fi networks, attendees are engaging digitally around us. The traditional formula of one-way content delivery is finished. Companies must follow their customers' lead and create attendee-centric forums for engagement," said Pierce.

The Engagement Forum will be attendee-centric, allowing peer-to-peer exploration of the impact that having a constant conversation with and among participants can have on generating strategic insight and thus making events "smarter" and more successful. It will elevate the discourse from tactical to strategic, enable collaboration without silos and re-evaluate the rationale for holding events.

"Attendees want to shape their own event experience. They want access to participants, information exchange, and content that can be captured, optimized and curated matching their needs. Event marketers must develop opportunities for engagement or be ineffective, even ignored," said Pierce.

The Engagement Forum will also address the gap that separates event management from sales and marketing. Is it possible to develop attendee-centric, engaging events that are manageable and measurable within a budget dedicated to logistical management without the involvement of sales and marketing? What strategic insight will ignite sales and marketing to respond to the constant stream of real-time data and secure the additional funds in order to produce successfully? These questions and more will be explored in the inaugural Engagement Forum: Defining Smart Event Marketing.

For more information, visit the website at: http://www.mapdigital.com/engagementforum

Contact:

Arnold Shaw, CMO
212-254-0375 ext. 108
[email protected]

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SOURCE MAP Digital