MAPIC 2010 Conference Programme: Winning Strategies From Debenhams and Primark

Oct 06, 2010, 13:56 ET from Reed MIDEM

PARIS, Oct. 6 /PRNewswire/ -- The MAPIC 2010 conference programme will pay special attention to the strategies of retailers operating internationally. Francis McAuley from Debenhams and Thomas Meager from Primark, two internationally-known retail brands with contrasting retailing models, will review the keys to their brand success stories.

"To stay competitive in the current situation, retailers have to tackle a number of new demands. Among the most widely applied growth paths, some wager on conquering new markets to expand their networks, while others are repositioning their concept to underscore their brand strength. The MAPIC conference programme will examine these crucial issues through the examples of Debenhams and Primark," says Nathalie Depetro, Director of MAPIC.

Francis McAuley, International Director, Debenhams (United Kingdom) will review the offensive localisation strategy of this large department store. With 161 shops in the United Kingdom and Ireland, Debenhams is also planning to enter new markets where very few retailers have yet dared go. With over 60 franchisee shops in 23 countries, this retailer is positioned in such geographical markets as Kazakhstan, Azerbaijan, Armenia, and Iran as well as the Philippines, Indonesia, Malaysia and Vietnam in the Asia zone. Recently the group made acquisitions to develop in more mature regions such as Denmark with the opening of six stores. Click here for more.

Thomas Meager (United Kingdom), Director of Property, Primark, will tell the exceptional story of this Irish/British retailer now set to rival the major European fashion brands. Frequent collection updates, very attractive pricing and a flexible approach to property acquisitions in high streets and shopping centre locations, are some of Primark's major advantages. To step up growth, the brand is continuing to extend across Europe with more than 200 shops in the United Kingdom, Spain, the Netherlands, Germany, and Portugal. Click here for more.

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