MapQuest Puts its Money Where its Routes Are with "Maps for Mammos"
In Recognition of Breast Cancer Awareness Month, MapQuest is donating to Young Survival Coalition for Every Route Dedicated* on MapQuest.com
DENVER, Oct. 14, 2016 /PRNewswire/ --
What: During the month of October, MapQuest (mapquest.com) has turned pink and will be donating to Young Survival Coalition (YSC) for every route generated and dedicated (*up to $50,000) through its new interactive mapping program, "Maps for Mammos." The intent of the program is to invite users to select and dedicate a route to a survivor or someone who has been affected by breast cancer. Visit www.mapquest.com and click "Get Directions." Input your "Where are you starting" and "Where are you going" information. Then, choose your route and click, "View Route Directions." Click on the pink "Share and dedicate your route" button and choose how you wish to share the dedication (via email, social media, or by sending directly to a mobile number).
"One out of every eight women will be diagnosed with breast cancer in her lifetime1. Since nearly 60% of our users are women we are working to create awareness around a topic that is so relevant. Our hope is that more awareness will lead to more early detection and eventually a cure," said Brian McMahon, senior vice president and general manager at MapQuest. "In addition, breast cancer is the most common cancer in women ages 15 to 392 and we are thrilled to partner with Young Survival Coalition, an organization dedicated to offering resources and outreach to women affected by this disease."
"We are so thrilled to partner with MapQuest this year on their "Maps for Mammos" campaign. It is a great way to spread awareness and honor those who have been affected by the disease. We are grateful for their dedication and support." - Jennifer Merschdorf, CEO and breast cancer survivor, YSC.
When: Breast Cancer Awareness Month [through Oct 31, 2016]
Share: .@MapQuest's new #mapping program dedicated to @YSCBuzz for #breastcancer awareness. More info: http://bit.ly/2dKQLmu #MQMapsforMammos
About Young Survival Coalition (YSC)®
Established in 1998, Young Survival Coalition (YSC) is the premier organization dedicated to young women with breast cancer. Founded by three young survivors, YSC began as a grassroots organization to advocate on behalf of all young women diagnosed with breast cancer to increase their length and quality of life. Based in New York City, with networks nationwide, YSC provides free resources, connections and educational materials so young women with breast cancer feel supported, empowered and hopeful. YSC seeks to educate and influence the medical, research and legislative communities to address breast cancer in young women, and to ensure that no young woman faces breast cancer alone. For more information, visit youngsurvival.org.
About MapQuest: MapQuest, a pioneer in the digital mapping category, continues to be one of the leading mapping brands, reaching more than 42 million multi-platform users**. The company works with both businesses and consumers to enable everyday explorers to find, learn about and locate their desired destinations. The company pioneered mapping technology and has developed a bold, human and responsive approach that enables users to access features and tools that enhance their daily lives. MapQuest's mobile solutions are compatible with a variety of mobile devices, including iPhone and Android. MapQuest, Inc., a wholly owned subsidiary of AOL Inc., is based in Denver, Colo.
**According to comScore Multi-Platform Worldwide Audience Custom Report, Avg. Jan'15-Dec'15
1 - National Breast Cancer Foundation
2 - Young Survival Coalition
Logo - http://photos.prnewswire.com/prnh/20151019/278435LOGO
SOURCE MapQuest
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