Marc Rothschild Joins Clique As President And Chief Operating Officer

LOS ANGELES, Feb. 21, 2018 /PRNewswire/ --  Clique, parent company of Who What Wear, MyDomaine, Byrdie, College Fashionista, THE/THIRTY, and Obsessee, as well as creator of best-selling clothing and shoe line Who What Wear, sold exclusively at Target, as well as the co-created, Target-owned activewear line JoyLab, announced today that it has hired Marc Rothschild as president and chief operating officer. Rothschild will be based in the company's New York City office and also serve as the East Coast head of the business.

As Clique continues to be on the forefront of leveraging its traditional publishing business and incredible house of brands to become a multidimensional media company and launch digitally led consumer brands, Rothschild's appointment will help drive new business growth across various initiatives. As president and COO, in addition to leading the publishing and media businesses, Rothschild will work side by side with co-founder and CEO Katherine Power to help shape the strategy and vision for the company and collaborate with the leadership team of the company to implement and execute that vision.

"With a proven background in leading media companies to new revenue streams, Marc is an exemplary addition to our team," said Power. "I have had an eye out for the perfect candidate for this role for many years. I've been looking for someone who is able to recognize the very special market position our company is in, who can harness (and build against) the tremendous value we have created so far, and who can understand and operate against our grand vision of building a highly meaningful and valuable portfolio of brands and businesses that are expressed and monetized in many different ways. I believe I have found this in Marc and am excited by his entrepreneurial spirit and fresh outlook on the business. I think he will have a great impact on our company and be a fantastic fit for our culture."

Prior to joining Clique, Rothschild most recently was in charge of digital revenue as the senior vice president of Meredith Digital, where he directly oversaw digital sales, client services, marketing, branded content, creative, programmatic, shopper marketing, influencer marketing, experiential, and business development partnerships for all of Meredith's digital brands. Rothschild joined Meredith in 2015 when the company bought Selectable Media, a digital video and native technology company he co-founded and for which he served as COO. Prior to Selectable, Rothschild served as senior vice president of Phorm and held multiple roles at AOL, including vice president of strategic alliances.

"I'm thrilled to be joining Clique at this point in its trajectory," said Rothschild. "Katherine and team have built a house of successful and trusted brands in the beauty, fashion, retail, and wellness space, and they have built expertise in leveraging data and community to drive product ideation and distribution through both retail partnerships and their digital audience. This approach has enabled them to launch several fashion lines and begin to formulate multiple consumer brands in the beauty and personal care space that they know will benefit Clique's digital consumers and the retailers that serve them and those like them. As publishers and media companies look to supplement their advertising business with additional, synergistic revenue streams and retailers look to forge direct relationships with digital consumers, I believe Clique is sufficiently advanced in its execution of a strategy that marries both of these concepts, and I cannot wait to join the team."

ABOUT CLIQUE
Named to Fast Company's list of the World's Most Innovative Companies in 2017, Clique is a global media, marketing, and consumer brands company. Through its brands—Who What Wear, MyDomaine, Byrdie, College Fashionista, THE/THIRTY, and Obsessee—Clique combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. Clique's two key marketing offerings, Clique Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. Clique launched its first clothing line, sold exclusively at Target, under the Who What Wear brand in 2016 and joined forces with Target again in 2017 to collaborate on an activewear line, JoyLab.

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SOURCE Clique