CHICAGO, Sept. 10, 2013 /PRNewswire/ -- Trusted Choice®, the consumer brand founded by the Independent Insurance Agents & Brokers of America, Inc. and a coalition of independent agent carriers, has named MARC USA's Chicago office as its full-service marketing agency following a review that included several undisclosed agencies.
New marketing initiatives from MARC USA will promote the independent agent voice and the tailored array of offerings from Trusted Choice® members.
"MARC USA demonstrated a strategic and creative point of difference for Trusted Choice® that will enable our members to bring a strong collective voice to their own markets," said Robert Rusbuldt, Trusted Choice ® president. "We believe that MARC USA's thought provoking campaign will challenge consumers to rethink their current 'direct' and 'captive' insurance agent relationships and investigate using a Trusted Choice® agent who offers choice and advocacy to their customers."
The Independent Insurance Agents & Brokers of America, a group that was formed in 1896 and is one of the nation's oldest professional organizations, created the Trusted Choice® brand to unify and support the approximately quarter of a million professionals they represent. MARC USA will implement integrated marketing and advertising initiatives that will include television advertising, print, direct and digital for both the B2C and B2B markets.
"Understanding the challenge of professional organizations to bring its members together under a banner of common goals is an area of expertise for us," said Jean McLaren, President, MARC USA, Chicago. "MARC USA looks forward to promoting the tremendous opportunity independent insurance agents have by joining together under the Trusted Choice® brand to gain market share."
The new campaign will launch with print, direct and through digital channels beginning in January, 2014.
About MARC USA (www.marcusa.com)
MARC USA is a national full-service integrated marketing communications firm known for creating game-changing business solutions through big ideas, insight and the creative application of new technology. With offices in Chicago, Miami and Pittsburgh, 200 employees and more than $320 million in annual billings, it is one of the largest independent agencies in the country. Services include advertising, strategic planning, research, public relations, social marketing, media planning and buying, interactive marketing, direct and customer relationship marketing and sales promotion.
About Trusted Choice (www.trustedchoice.com)
Trusted Choice® was launched by the Independent Insurance Agents & Brokers of America (IIABA or the Big "I") and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support. It is the premier consumer brand for independent insurance agents and brokers and provides national advertising as well as other strategic tools to reach consumers and is supported by 70 insurance companies.
SOURCE MARC USA