MARC USA Names Paul Magnani SVP of Interactive Innovation

PITTSBURGH, Nov. 2, 2011 /PRNewswire/ -- Interactive marketing pioneer Paul Magnani has joined MARC USA as SVP/Director of Interactive Marketing Innovation to lead the continued expansion of the agency's interactive practice.

(Photo: http://photos.prnewswire.com/prnh/20111102/CL98658 )

Magnani brings 20 years of experience in delivering highly successful innovative solutions to brands. Early on in his career, he was hired to create and direct a digital media division at Nike to explore how the brand could best leverage emerging technologies. Magnani's development and leadership of a multi-disciplinary team produced a series of proprietary products that reinforced Nike's cutting edge reputation.

At MARC USA, Magnani will direct the agency's 30-person Interactive team providing strategic counsel to agency clients, including Rite Aid, True Value, Pennsylvania Lottery, General Growth Properties and Cooper Tires.  He will also serve on MARC USA's senior leadership team and play a pivotal role in business development efforts.

"Paul truly lives the MARC USA 'wezog' philosophy as demonstrated by his passion for delivering innovative ideas. He is a true game changer," said MARC USA President and CEO Michele Fabrizi. "Paul brings a proven track record of growing and expanding interactive practices through a multi-disciplinary approach, which is perfectly aligned with MARC USA's integrated team culture. He will keep our clients at the forefront of the ever-changing world of technology."

Most recently, Magnani served as SVP of Digital Strategy at Chemistry, an integrated marketing agency in Pittsburgh, where he catapulted the growth of its interactive practice. Prior to that, he was president of Ripple Effects, Pittsburgh's first interactive-only shop recently acquired by Barkley Advertising.

"I am thrilled to be joining MARC USA, an agency that truly understands the role technology can play in a brand's overall marketing strategy," said Magnani. "I'm excited to work with people who have such a passion for innovation across every discipline."

His hire follows that of several other senior level marketing executives who have recently joined MARC USA in leadership roles.  Last month MARC USA announced that agency vets Mark Modesto and award-winning creative director John Immesoete had joined MARC USA in Chicago as a new leadership team. Last week, the agency announced that Anheuser-Busch alum Dan McHugh had joined in a senior account leadership role.

About MARC USA

MARC USA (Marketing Advertising Research Consultants) is one of the nation's leading independent, integrated marketing firms with full-service offices in Chicago, Miami and Pittsburgh. The agency provides marketing communications, public relations, social media, interactive marketing solutions and media planning and buying to a wide range of clients including Rite Aid, True Value, Pennsylvania Lottery and Cooper Tires. For more information, visit www.marcusa.com.

SOURCE MARC USA