CAMBRIDGE, Mass., Sept. 12, 2013 /PRNewswire/ -- HawkPartners, LLC is pleased to announce that Margie Sherr has joined the firm as a Partner. Margie brings a wealth of experience helping healthcare clients research, develop, and implement marketing strategies, continuing to strengthen HawkPartners' capabilities in this evolving industry area. Margie will be working out of the Philadelphia area but serving clients around the country.
Margie brings 25 years of marketing strategy and market research experience to the HawkPartners team. Margie joins HawkPartners from Double Helix, a market research firm specializing in supporting marketing efforts in the pharmaceutical industry where she was a Senior Vice President. Her experience also includes Olitzky Whittle and IMS Health, both of which are premier market research firms serving the healthcare industry. She brings significant leadership experience not only with delivering actionable research insights, but also with translating these insights into strategic guidance to marketing executives. Margie has conducted extensive research with physicians, managed care decision makers (medical and pharmacy directors), and patients/consumers. She brings a broad range of US and global market research experience in many advanced quantitative and qualitative research techniques, with particular specialization in areas such as segmentation, choice modeling, market opportunity evaluation, new product forecasting, and pricing studies.
"We are excited to be adding someone with Margie's depth of expertise and experience delivering insight to marketing executives," said Tony Gallo, Managing Partner of HawkPartners. "Margie's industry knowledge and broad skill set builds HawkPartners capabilities, and her perspective and values are a welcome addition to our growing team."
HawkPartners helps Fortune 500 clients get more out of their marketing efforts by exploring the complex factors influencing customer decisions and helping turn those insights into action. Founded in 2003, the firm is headquartered in Cambridge, MA, with additional offices in New York, and Washington, DC.