Mariana Exceeds Growth Projections and Expands Platform Offerings Utilizing Artificial Intelligence
Company Introduces Social Nurture and Omnichannel Capabilities and Expands Client Base by 300% Since March Launch
PALO ALTO, Calif., June 14, 2016 /PRNewswire/ -- Mariana, the targeted B2B demand generation platform that leverages Deep Learning (AI), today announced an expansion of its current platform and services. Mariana's new Social Nurture and Cross Channel Campaign Management and Tracking Capabilities provide clients with the ease of launching, managing and tracking social media campaigns all from the Mariana platform. This development allows marketers to quickly and seamlessly find and connect with buyers through social media targeting. The updates enable clients to easily integrate social media into existing campaigns, close deals faster and engage leads they have not reached, all in one convenient place.
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"Until Mariana, demand generation marketing was falling short of the vast capabilities available," said Mariana CEO and co-founder, Venkat Nagaswamy. "Our goal is very simple. We want to get the right content, to the right person, through the right channel at the right time. Our incorporation of Deep Learning and Artificial Intelligence into B2B marketing is a journey that we have only just begun. We continue to make great strides enhancing the technology that makes marketing work the way it was intended to."
Mariana also announced that since launching just three months ago, the company has expanded its portfolio by 300% and added leading brands including FINSYNC and Pulse Secure. Since partnering with Mariana, clients have positioned themselves to see and experience tens of thousands more clicks and engagement because of Mariana's revolutionary technology, campaign structure and personalization capabilities.
Recently, FINSYNC, the fully integrated cloud financial management platform, looked to Mariana to propel leads after unsatisfactory list acquisition from other parties. After selecting target accounts and personas, Mariana's software found the right people and identified where to place content ads on multiple channels. The result was nearly 4000 clicks to the FINSYNC website from a target audience reach of 50K.
"Through Mariana, we are able to bridge personal, social and business contacts and look at very specific data points to assimilate our targets in an unmatched way," said Eddie Davis, Vice President of FINSYNC. "When we first engaged with Mariana, it became very clear that the number of data points and the depth of the information available is on a different scale from anyone we've used before. I continue to be impressed by their high marks for data integrity and accuracy. The range of possibilities is remarkable."
For more information on Mariana's new platform offerings visit, https://www.marianaiq.com/mariana-releases-new-features/.
About Mariana
Mariana is the targeted B2B demand generation platform that leverages Deep Learning to find and convert existing and new prospects. Started in 2013, Mariana changes how marketing is typically done by focusing on finding the right buyers and then finding the right marketing: right content through the right channel at the right time. At a fraction of the traditional time and cost, Mariana equips marketers with easy-to-use game-changing tools to make them even more effective. Mariana is used by global brands including Fuze, MemSQL, Egnyte and WhiteHat Security. Founded by Abhishek Kashyap, Soumyadeb Mitra and Venkat Nagaswamy, Mariana is based in Palo Alto. For more information, visit Mariana on the web, via Twitter and Facebook.
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SOURCE Mariana
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