SAN MATEO, Calif., Feb. 28, 2017 /PRNewswire/ -- AI-powered marketing startup MarianaIQ continues to grow and carve out its position as a leader in B2B Marketing. Coming off of a recent $2M fundraising round in seed financing led by Exfinity Venture Partners, the foremost investors in AI, the company is pleased to announce the addition of prominent advisor, Biztera CEO Delly Tamer to its board of directors. The company also received investments from Zumba CEO Alberto Perlman, angel investor and noted software executive Ken Berryman, Serent Capital's Kevin Frick, and Bogomil Balkansky, VP at Google.
"The evolution of MarianaIQ continues to progress soundly and at exponential rates," said Venkat Nagaswamy, CEO of MarianaIQ. "In 2016 alone, customer traction and acquisition increased by 400%. The additional capital and expertise will allow us to maintain strong traction and further scale our go-to-market efforts to deliver actionable leads for our customers unlike anyone in the space."
MarianaIQ's additional funding and advisors will allow the company to better service its customers, including San Francisco-based Zendesk, who began working with MarianaIQ in 2016 and calls it "The magic bullet of marketing." Although some marketers may shy away from machine-led marketing efforts, Zendesk says that MarianaIQ's granular targeting exceeds the results from their previous marketing efforts to-date. "We've effectively been able to increase the lead volume by 4X from our previous content marketing efforts," said Paul Godfrey, Zendesk's Director of Engineering, calling MarianaIQ's technology "a breakthrough advantage."
Nagaswamy says that the success the company has seen with strong partners is just the beginning. "As our results show, MarianaIQ's targeting strategy costs significantly less than using LinkedIn, and is much more successful."
WhiteHat Security, another client of MarianaIQ, began working with them based on the team's ability to focus on targeting potential leads, as well as their ability to deliver more granular details on the individuals being targeted. "The buying teams for B2B security purchases are made up of multiple influencers and decision-makers, and being able to identify these individuals by a particular persona will allow us to target our messaging and our campaigns," said Beth McCullough, Director of Demand Generation at WhiteHat Security. "MarianaIQ is helping us get an updated view of the active leads that are in our database."
MarianaIQ is the targeted B2B demand generation platform that leverages Deep Learning to find and convert existing and new prospects. Started in 2013, MarianaIQ changes how marketing is typically done by focusing on finding the right buyers and then finding the right marketing: right content through the right channel at the right time. At a fraction of the traditional time and cost, MarianaIQ equips marketers with easy-to-use game-changing tools to make them even more effective. MarianaIQ is used by global brands including MemSQL, Egnyte and WhiteHat Security. Founded by Abhishek Kashyap, Soumyadeb Mitra and Venkat Nagaswamy, MarianaIQ is based in San Mateo. For more information, visit MarianaIQ on theweb, via Twitter and Facebook.
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