LAS VEGAS, May 16, 2017 /PRNewswire/ -- AI-powered marketing startup MarianaIQ, an emerging market leader in automating demand generation for account based marketing (ABM), continues to build momentum with two key announcements.
First, the company announced that marketers using MarianaIQ can now target stakeholders using Google AdWords, in addition to Facebook and Twitter, all from a single AI-powered SaaS platform.
It also announced its new Neural Network Based Account Model for companies seeking to identify and select net new target accounts based on their historical accounts.
MarianaIQ employs artificial intelligence to enable marketers to identify stakeholder personas, and execute demand generation campaigns to those specific personas in targeted accounts. With MarianaIQ, marketers can select the accounts and the stakeholder personas for each campaign they run. MarianaIQ's deep learning engine then identifies the specific stakeholders on Facebook, Twitter, and AdWords, and executes a multi-channel ABM campaign.
This allows marketers to maximize campaign effectiveness by targeting the same people with the same message across multiple channels. Customers who have tested this multi-channel approach have been able to:
Maximize campaign effectiveness by targeting the same people with the same message on Facebook, AdWords, and Twitter.
Reduce AdWords cost-per-lead by up to 50% by restricting to prospects matching the targeted personas.
Confidently bid on higher priced keywords, since every click will be made by the right person at the right account; no more students, partners or competitors.
According to Kevin White, Director of Marketing Ops at MemSQL, "We have been using MarianaIQ to target our core audience on Facebook for 18 months, and seeing around a 30% higher conversion to sales qualification (lead to SQL). Using MarianaIQ audiences for Google AdWords has allowed us to get more out of our spend. We are seeing up to 50% lower cost per lead on top performing keywords."
MarianaIQ also announced the launch of its Neural Network Based Account Model for companies seeking to select net new target accounts based on their own historical accounts. This is an improvement over traditional machine-learning-based models, which require hand tuning of each company's models, costing significantly more time.
MarianaIQ understands the personnel within each account in depth, and enters data into its neural network to build a predictive account model much more quickly. These models have achieved excellent accuracy in real-world use, allowing MarianaIQ to provide an end-to-end platform for account selection, persona identification, and campaign execution on the highest-engagement social and search channels for its targets.
According to MarianaIQ CEO and co-founder Venkat Nagaswamy: "With the integration of Google Adwords, MarianaIQ is marching toward our vision of connecting buyers/influencers at target accounts on high interaction channels. As with other activities that we do, this capability is based on our Deep Learning (a kind of AI) strengths."
About MarianaIQ MarianaIQ is the targeted B2B demand generation platform that leverages Deep Learning to find and convert existing and new prospects. Started in 2013, MarianaIQ changes how marketing is typically done by focusing on finding the right buyers and then finding the right marketing: right content through the right channel at the right time. At a fraction of the traditional time and cost, MarianaIQ equips marketers with easy-to-use game-changing tools to make them even more effective. MarianaIQ is used by global brands including Zendesk, Microsoft, Fuze, MemSQL, Egnyte and WhiteHat Security. Founded by Abhishek Kashyap, Soumyadeb Mitra and Venkat Nagaswamy, MarianaIQ is based in San Mateo, CA.