Marine Supply of Winter Haven Acquired by Real Estate Investor Focused on Marine Industry Preservation

Deal Facilitated by Viking Mergers & Acquisitions

WINTER HAVEN, Fla.,, Aug. 18, 2025 /PRNewswire/ -- Marine Supply of Winter Haven, a trusted name in the region's boating community for more than 70 years, has been acquired by a group of local investors, led by John Saterbo, Tom Kersting, and Jeff Donalson of Thomas Capital.

Founded and operated by local father-daughter team, Richard Emry and Tricia Gurr, Marine Supply has earned a loyal customer base through its exceptional customer service, deep industry knowledge, and long-standing support of recreational and commercial boaters in the area. With retirement on the horizon, Gurr and Emry sought a buyer who would preserve the business's legacy and commitment to the community.

"This was a natural match between seller and buyer," said Partner Larry "Tripp" Lawson III, who facilitated the transaction along with Senior Advisor Jacob Middleton of Viking Mergers & Acquisitions. "The sellers were committed to finding someone who would carry on their legacy, and the buyers were equally committed to preserving the business and investing in its future."

As real estate investors with a strong appreciation for the marine industry and the Central Florida lake lifestyle, the team plans to preserve Marine Supply's current operations, retaining the existing staff and continuing to serve its loyal customers without disruption. In addition, they intend to invest in enhancing the area around the lake, improving amenities and the overall experience for boaters and visitors while maintaining the property's character and heritage.

"Tripp and Jacob are professional, very responsive, efficient, and ultimately effective," said Kersting. "They are a pleasure to work with."

Marine Supply of Winter Haven is poised to continue serving the local marine community, now with the added benefit of strategic investment and thoughtful stewardship from its new ownership.

About Viking Mergers and Acquisitions
Viking provides M&A services to small and middle-market business owners. In business since 1996, Viking is one of the largest M&A advisory and business brokerage firms in the southeast U.S. The firm has successfully sold over 900 businesses with an 85% close rate, at an average of 96% of the market value. Visit https://www.vikingmergers.com to request a free confidential business valuation or to get more information.

SOURCE Viking Mergers & Acquisitions