Marinela® USA Inspires Self-Expression Through Creative Arts With Marinela Talent School Scholarships for Youth

FORT WORTH, Texas, July 26, 2011 /PRNewswire/ -- Marinela USA is encouraging youth to participate in creative arts programs as a healthy form of self-expression and building self-esteem. On July 18 Marinela began giving away free Marinela Talent School (MTS) DVDs that introduce youth to different dance forms such as Hip-Hop, Electro Dance and Street Moves.  One of three DVDs and an instructional dance step mat can be found in specially marked boxes of Gansito, Gansito Chocolate, Napolitano, Submarinos and Pinguinos. Marinela will also give away five golden DVDs that consumers can redeem for a $5,000 scholarship to participate in an art program of their choice.

"We are very excited to be launching the Marinela Talent School scholarship promotion," said Marinela USA Brand Manager Melisenda Barajas. "Our consumers and retailers love programs that get youth involved, and have an educational and health element included. Based on our prior health and fitness promotions, we know demand will be high, and this year we will be giving away 1.5 million DVDs."

According to a study by the U.S. Department of Education, students who are involved in music, dance and art programs do better in math, reading, history, geography and citizenship. Participating in the arts can help children build friendships, increase their desire to set and achieve goals and teach a positive work ethic.

"More schools are tightening their budgets and eliminating arts programs because of funding," said Barajas. "We hope through the Marinela Talent School scholarship promotion we will provide another avenue for youth to get involved in the arts."

Consumers can find Marinela Talent School DVDs and dance mats anywhere specially marked Marinela USA boxed products are sold. The contest is open to youth age 13 or older and is not valid for residents in Florida, Rhode Island or New York. The Marinela Talent School scholarship promotion runs through August 14, 2011 or while supplies last. For more information about Marinela Talent School visit www.mtalentschool.com.

About Marinela USA

Marinela USA products are produced by Bimbo Bakeries USA (BBU) which operates 35 bakeries in the United States and distributes top brands such as Arnold®, Bimbo®, Boboli®, Brownberry®, Entenmann's®, Francisco®, Freihofer's®, Mrs Baird's®, Oroweat®, Stroehmann®, Thomas'® and Tia Rosa®, through more than 7,000 routes. Bimbo Bakeries USA is headquartered in Horsham, PA, and is a wholly owned subsidiary of Mexico's Grupo Bimbo, S.A.B. de C.V., one of the world's largest baking companies with over 108,000 associates and operations in 17 countries throughout the Americas and China. Its stock has been trading on the Mexican Stock Exchange since 1980 under the ticker BIMBO. More information about Marinela USA's full line of products can be found at www.marinelausa.com.

SOURCE Marinela USA