Mark Moses's "Built to Win BIG" Hits #1 on Amazon, Challenging CEOs to Think BIGGER and Build Extraordinary Businesses

New bestseller shares real stories of CEOs who made difficult decisions, transformed their leadership, and achieved extraordinary business results with a coach in their corner.

MIAMI, Nov. 10, 2026 /PRNewswire/ -- Built to Win BIG: How the Best CEOs Build Extraordinary Businesses with a Leadership Coach in Their Corner, the newest book by Mark Moses, founder and executive chairman of CEO Coaching International, has reached #1 status on Amazon in six different business categories, including Organizational Change, Organizational Learning, and Business Planning & Forecasting.

The book also earned three #1 New Release rankings, bringing attention to a powerful message: Building an extraordinary business starts with becoming an extraordinary leader.

Drawing on 18 years of coaching CEOs, Moses shares the real stories of business leaders who confronted extraordinary challenges, made difficult decisions, and transformed their companies with experienced leadership coaches in their corner.

"After 18 years of coaching CEOs, I've learned that the biggest thing holding many businesses back isn't the market, the competition, or a lack of opportunity," said Moses. "It's often the CEO's own thinking. The decisions they're avoiding. The people they're unwilling to change. Or the belief that they have to figure everything out themselves."

"The CEOs who win BIG are willing to confront those realities, think much BIGGER, and surround themselves with people who challenge them to become better leaders. That's what this book is about."

Real CEOs. Extraordinary Challenges. BIG Results.

Rather than relying on hypothetical scenarios or traditional leadership theory, Built to Win BIG takes readers inside the defining moments that changed the trajectories of real businesses.

Among the stories featured in the book:

• A CEO who helped transform a struggling $70 million business that had lost $8.5 million into an enterprise generating more than $3 billion in annual revenue.
  
  
• A business leader who built the systems and accountability that allowed his company to keep operating when a life-threatening illness forced him to step back.
  
  
• A CEO who faced overwhelming financial challenges, made extraordinary personal sacrifices, and ultimately built a business that achieved a successful exit.

These leaders faced different challenges and pursued different ambitions, but one lesson connects them all.

You don't build an extraordinary business by doing more of what got you here. You have to think BIGGER, make the difficult decisions, and become the CEO your business needs for its next stage of growth.

Why Even the Best CEOs Need a Coach

Moses knows firsthand the impact an experienced coach can have.

Throughout his own entrepreneurial journey, including building and selling successful businesses, he relied on coaches who challenged his thinking, exposed blind spots, and pushed him to achieve more than he believed possible.

That experience helped shape the philosophy behind CEO Coaching International, which has coached more than 3,500 CEOs and entrepreneurs across 160+ industries and 94 countries.

"I've had coaches throughout my own career, and I know the difference they've made in my life and my businesses," said Moses. "No matter how successful you become, there are things you can't see from where you're sitting. You need someone who will tell you what you need to hear, not what you want to hear. Someone who will challenge you to think BIGGER and hold you accountable for making it happen."

Beyond the stories, Built to Win BIG gives CEOs practical frameworks, exercises, and questions they can apply to their own businesses to strengthen their leadership, build world-class teams, and create a culture of accountability.

The message is clear: The business you want to build tomorrow requires you to become a different kind of CEO than the one who got you here today.

Nobody wins BIG alone. And nobody has to.

About Built to Win BIG

Built to Win BIG: How the Best CEOs Build Extraordinary Businesses with a Leadership Coach in Their Corner by Mark Moses shares real stories, practical frameworks, and hard-earned leadership lessons from CEOs who transformed their businesses with experienced leadership coaches in their corner.

The book is available on Amazon and through major booksellers.

Learn more: https://ceocoachinginternational.com/books/

About Mark Moses

Mark Moses is the founder and executive chairman of CEO Coaching International, a successful entrepreneur, bestselling author, and executive coach who has spent 18 years helping CEOs think BIGGER, build extraordinary businesses, and achieve their most ambitious goals. He is the author of bestselling books Make BIG Happen and Making BIG Happen, as well as his newest #1 Amazon bestseller, Built to Win BIG: How the Best CEOs Build Extraordinary Businesses with a Leadership Coach in Their Corner.

About CEO Coaching International

CEO Coaching International works with CEOs and their leadership teams to achieve extraordinary results quarter after quarter, year after year. Known globally for its success in coaching growth-focused entrepreneurs to meaningful exits, the firm has coached more than 3,500 CEOs and entrepreneurs across 160+ industries and 94 countries. Its coaches—former CEOs, presidents, and executives—have led businesses ranging from startups to over $10 billion, driving double-digit sales and profit growth, many culminating in eight, nine, or ten-figure exits.

Companies that have worked with CEO Coaching International for two years or more have achieved an average revenue CAGR of 22.8%, nearly 2X the U.S. average, and an average EBITDA CAGR of 37.5%, nearly 3X the national benchmark.

Discover how coaching can transform your leadership journey at https://ceocoachinginternational.com/.

SOURCE CEO Coaching International