MILWAUKEE, May 19, 2014 /PRNewswire/ -- While most marketing agencies are great at helping their clients market and sell their business, many do a poor job treating themselves the same way.
That was the message Mark Sneider, Owner/President of RSW/US, the nation's #1 outsourced lead generation/business development firm for marketing agencies, shared with the members of MCAN at this year's annual meeting in Milwaukee.
Sneider suggested taking a look at 5 agency websites and pointed out that you'll discover a few things: 1) Many say the same thing; 2) Many make it extremely hard for marketers to know what the agency does well; and 3) Many talk the talk of social media, but few live it consistently themselves.
This is just one of the challenges facing marketing agencies as they try and win new business. According to Sneider, "Agencies spend too much time talking about themselves, they take little time to get to know the prospects they meet with, and few do a good job of selling after the first meeting or call."
"Getting to the table is half the game," according to Sneider. He told those present at this year's MCAN meeting, "The second hardest part is closing the sale."
While marketing agency principals are generally good when standing in front of a prospective marketer, they don't know how to put on their sales hat and think strategically through to the sale.
Sneider pointed agency principals to the 17 chapter e-book called "Put on Your Damn Sales Hat" for some helpful tips on how to best prepare for and win new business. The e-book can be downloaded by going to RSW/US' resource page: e-books
RSW/US is a full service, outsourced agency lead generation and new business development firm that helps marketing service companies (exclusively) find and win new business. They help Agencies find qualified leads, set meetings, better position them in the market, and help move them closer to close. More information about RSW/US can be accessed at: www.rswus.com or by contacting Mark Sneider at email@example.com.
MCAN is a network that helps each marketing agency member serve their clients better, run their agencies more efficiently and enjoy the unique camaraderie that comes from friendships with knowledgeable, spirited, non-competing professionals. More information about MCAN can be accessed at www.mcan.com.
Contact: Lee McKnight