Mark Sneider Speaks at Global Agency Conference on How to Avoid Marketing Extinction
Magnet Global Meeting Gets a Look into Future of the Marketing Agency Business
Jun 27, 2014, 06:00 ET
ST. ANDREWS, Scotland, June 27, 2014 /PRNewswire/ -- Drawing on insights unmatched in the industry, Mark Sneider of RSW/US and RSW/AgencySearch discusses the Operational, Philosophical, and Professional changes likely to occur in the marketing agency industry in the years to come among a group of Magnet Global marketing agencies.
Unlike many, Sneider is able to not only draw on insights and experience from working as a CPG marketer for 10 years and a marketing agency executive for 10 years, but he also brings 10 years of experience managing and helping create agency-client relationships for both marketing agencies and marketers. These insights are furthered by his companies' annual surveys among agency and marketing executives designed to glean insights that help better deliver for his clients.
According to Sneider, "We have lived the challenges that our agency clients have faced in trying to steer them through the waters of agency new business." He goes on to say, "And we have helped marketers find better marketing agencies, so we know why they look for a new firm."
In the presentation to the Magnet Global Agency Network, Sneider outlines the operational requirements of the Agency of the Future – which include being curator/contractor and a student of technology. "In order for a marketing agency to be effective, they have to be proactive, ahead of the technology curve, and be there to feed their clients with a constant stream of thinking, strategy, and ideas that can help them build their business."
During the presentation, Sneider also reviews insights gathered from over 300 marketers in their latest survey, among which a feeling that mid-size firms will go the way of the dinosaur. Sneider refutes this claim, identifying a number of reasons why mid-size firms are actually in an excellent position to outlast most other firms – if they take heed of the changes occurring and make adjustments to their structure and their thinking.
RSW/US is a full service, outsourced agency lead generation and new business development firm that helps marketing service companies (exclusively) find and win new business. They help Agencies find qualified leads, set meetings, better position them in the market, and help move them closer to close. More information about RSW/US can be accessed at: www.rswus.com or by contacting Mark Sneider at [email protected].
Contact: Lee McKnight
Email: [email protected]
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