Market America completes sale of SHOP.COM domain name, ushering in a new era for the global entrepreneurship company

Market America consolidates its brands, products, technology and UnFranchise^® Business at a reimagined MarketAmerica.com, built on Shopify and enhanced with AI-powered shopping

GREENSBORO, N.C., Sept. 28, 2026 /PRNewswire/ -- Market America Worldwide today announced the completion of the sale of the SHOP.COM domain name to Shopify, marking a significant milestone in the company's digital evolution and the beginning of a new chapter for the 34-year-old global business.

The transaction comes as Market America brings its commerce ecosystem back under the name that started it all.

On September 22, Market America launched a completely reimagined MarketAmerica.com, built on Shopify and designed to unite the company's exclusive brands, products, technology, shopping experience and UnFranchise^® Business within one primary global digital destination.

The move represents more than a change in web address. It is part of a broader transformation of Market America designed to simplify the customer experience, accelerate innovation and give entrepreneurs more powerful technology for building their businesses in a rapidly changing digital economy.

"This is not the end of SHOP.COM. It is the beginning of the next era of Market America," said Loren Ridinger, Co-Founder and CEO of Market America Worldwide. "We built something extraordinary with SHOP.COM, and I am incredibly proud of what it became. But our greatest opportunity is ahead of us. Market America is our name. It is our legacy. It is the company we built more than three decades ago, and now we are bringing our products, our people, our technology and our entrepreneurial community together under that name."

Market America acquired SHOP.COM in 2011 and spent the next 15 years developing the domain into an international shopping destination serving customers and UnFranchise^® Owners around the world. SHOP.COM became an important part of Market America's expansion into social shopping and digital commerce.

Its sale comes at a time when Market America is making significant investments in the next generation of its commerce platform.

The new MarketAmerica.com offers a faster, modernized and mobile-first shopping experience, including simplified checkout, improved search and navigation and Atlas, Market America's AI-powered shopping assistant, designed to help customers discover products and navigate the company's growing portfolio.

Popular customer programs and experiences — including Subscribe & Save, Cashback and the 60-Second Health Quiz — remain part of the platform.

For Market America's UnFranchise^® Owners, the unified platform creates a clearer connection between the company, its exclusive products, customers and the entrepreneurial business behind them.

"For 34 years, we have been Market America," said Marc Ashley, President of Market America Worldwide. "SHOP.COM became an important part of our evolution, but Market America has always been the company behind our products, brands and UnFranchise^® Business. Today we are bringing those pieces together into one stronger ecosystem. One company. One identity. One destination. And a much stronger foundation for the future."

Founded in 1992, Market America has evolved through multiple generations of commerce — from relationship marketing and direct-to-consumer retail to e-commerce, social shopping and now AI-enabled commerce.

The company sees the launch of the new MarketAmerica.com as the foundation for its next stage of growth, with continued investment planned across its exclusive brands, artificial intelligence, digital commerce technology and the evolution of the UnFranchise^® Business.

"Thirty-four years ago, we started Market America with a belief that ordinary people, given the right products, system and opportunity, could create extraordinary lives," Ridinger said. "Technology has changed. Shopping has changed. The world has changed. But that belief has never changed. Now we have the opportunity to combine what has always made Market America special — our people and our products — with technology that simply wasn't possible when we started. That is what makes this moment so exciting."

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About Market America Worldwide

Market America Worldwide is a global product brokerage and internet marketing company specializing in One-to-One Marketing and Social Shopping. Through its UnFranchise® Business, the company provides entrepreneurs with a system for building their own businesses while giving customers access to exclusive products across health and nutrition, beauty, skincare, personal care, home and other categories.

Founded in 1992 and headquartered in Greensboro, North Carolina, Market America operates in 10 markets and serves customers in more than 190 countries and territories. The company and its global community of UnFranchise® Owners and customers have generated billions of dollars in retail sales.

MarketAmerica.com brings together Market America's exclusive brands and products with shopping technology, entrepreneurial tools, training and resources designed to help UnFranchise^® Owners build their businesses.

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Press Inquiries

Steve Ashley

Chief Marketing & Brand Officer
Market America Worldwide
[email protected]
336-430-8989

SOURCE Market America