Market Focus: Trends and Developments in the Savory Snacks Sector in Mexico

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Aug 07, 2013, 01:25 ET

NEW YORK, Aug. 7, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Market Focus: Trends and Developments in the Savory Snacks Sector in Mexico
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Product Synopsis
This report provides a concise overview of the Savory Snacks market in Mexico. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

Introduction and Landscape
Why was the report written?
This overview of the consumer and market dynamics of the Mexican Savory Snacks sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Mexico's growing base of young and affluent customers will drive strong future growth in Savory Snacks categories. However, the devaluation of the Mexican Peso in 2009 caused a substantial drop in the value of the Savory Snacks sector measured in US dollars, even though volumes increased. Improving economic conditions will drive growth in the sector's value, though some categories have recovered faster than others.

What are the key drivers behind recent market changes?
A large, young and rapidly growing population and rising living standards makes Mexico a key emerging market for consumer packaged goods companies. However, the rising price of staple foods is damaging the ability of the country's young middle class to purchase packaged goods. Meanwhile, convenience is of growing importance in Mexican food culture, as consumers look for quick and easy meals as a result of long working hours, the loss of women at home to cook meals as they enter the workforce, or as consumers replace traditional meal times with other leisure activities.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Mexican Savory Snacks sector. This allows for the rapid identification of key growth opportunities across 7 Savory Snacks categories and their packaging.

Key Features and Benefits
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Savory Snacks sector.

Key growth categories are highlighted by analyzing the market dynamics of 7 Savory Snacks categories.

Market shares are provided for the leading brands and private label across Savory Snacks categories.

An overview of packaging trends in the Mexican Savory Snacks sector is provided, including primary packaging material and type, packaging closures, and outer packaging.

Key Market Issues
Food and Grocery sales in Mexico will increase across all channels; however, the majority of this growth will occur in modern retail chains as they expand beyond core urban centers and into smaller towns. The Food and Grocery market will consolidate as consumers continue to be attracted by the "all under one roof" offer and price advantage held by retailers such as Walmart and Soriana.

Mexican consumers are increasingly looking for quick and easy meals. This is a result of long working hours, the loss of women at home to cook meals as they enter the workforce (over 40% of Mexican women are now economically active, as opposed to 32% in 1995), or as consumers replace traditional meal times with other leisure activities.

Nuts and seeds and pretzels are expected to witness relatively strong growth rates during 2012-2017 as compared to during 2007-2012.

Meat Snacks and Ethnic/Traditional Snacks will register the highest and the lowest growth rates respectively during the period 2012-2017.

While growth has been steady in local currency terms, closely matching volume growth, volatile exchange rates have added complexity to the market for international companies

Key Highlights
An analysis of changes in market share between 2007 and 2017 shows little change. Potato Chips are the only clear winner, increasing their market share by 0.4% between 2007 and 2017, and taking market share from most other Savory Snack categories.

Private Label penetration is above sector average in the Ethnic/Traditional Snacks, Popcorn, and Nuts and Seeds categories whereas consumers still prefer branded processed snacks, pretzels, meat snacks and potato chips over private labels.

Companies must beware over-stating the importance of health in snacking: busy consumers are more likely to eat on-the-go and snack between meals, situations where they are likely to opt for convenient, but often unhealthy, food.

The growing consumption of Savory Snacks in Mexico means demand for almost all key pack materials and types will increase between 2012 and 2017

Potato Chips and Processed Snacks are among the most valuable categories, holding a major share in the Mexican Savory Snacks sector by value

Table of Contents

Country Context
-          A young, relatively affluent group is growing in Mexico
-          Food and Grocery growth will be concentrated in national chains
-          Convenience Stores will account for the largest share of sales in the Mexican Savory Snacks market
-          Increasingly urban and busy consumers are looking for convenience
-          Mexican consumers are concerned about value for money and health
-          Indulgence and enjoyment play key roles in Savory Snacks markets
Sector Analysis
-          The Mexican Savory Snacks market will register sound growth as exchange rates stabilize
-          Potato Chips and Processed Snacks will drive future growth in the Savory Snacks market
-          Potato Chips will gain the most market share between 2007 and 2017
-          Market value and growth by category, 2007-2017
Brands and Private Labels
-          Private label penetration in Savory Snacks categories is relatively low
-          High growth in Private labels is unlikely to challenge major brands because of their low penetration
-          Key brands by category
Packaging Insight
-          Potato Chips and Processed Snacks' high volume share is creating demand for Flexible Packaging Bags and Sachets
-          Rising consumption of Potato Chips, Processed Snacks and Popcorn will drive changes in packaging demand by 2017
Future outlook -key trends in Mexico's Savory Snacks sector
-          Young, affluent Mexicans will drive growth in Savory Snacks
-          Consumers have mounting health consciousness
-          Consumers want fun snacks and the ability to relax
-          Consumers will increasingly shop in hypermarkets and supermarkets
Data Appendix and Summary Methodology

Companies Mentioned

Fresh Gourmet, Aires de Campo, Marzetti, Kurson kosher, Zwan, Johnsonville, Sensations ,Mafer ,Hot nuts ,