Market Strategies International Launches Qualitative Insight Boutique

Jul 24, 2012, 11:00 ET from Market Strategies International

LIVONIA, Mich., July 24, 2012 /PRNewswire/ -- Market Strategies International has launched an affiliated, consultative insight boutique that builds on its rich legacy as one of the US' largest providers of qualitative research. The new center of excellence, Market Strategies Qualitative, enhances the consultancy's promise to deliver meaningful insights that inform and inspire confident business decisions.

"We already have a fantastic qualitative practice and some of the best moderators in the industry," said Dr. Rob Stone, chief executive officer of Market Strategies. "Establishing a dedicated qualitative group is the natural next step in our evolution."

The group will be led by Steve Wolf, the former commercial director of Global Qualitative at Synovate (now Ipsos), where he was one of four leaders who grew the practice to more than 500 researchers across 61 countries. Simultaneously, Steve was the creator and head of Synovate Qualitative's US business, which he developed organically into one of the largest qualitative practices in North America.

"Steve has earned a reputation as an inspirational business leader with the unique ability to construct teams of renowned qualitative talent that help brands improve revenue, market share, profitability and long-term asset value," added Stone.

The qualitative group will consist of marketers, branding experts, advertising gurus and consultants. They will integrate thought-leading approaches with advanced quantitative research methods and other disparate information sources, such as social media and biometrics, into cohesive and innovative research designs. The new group will deliver consultative insights in multiple interactive formats to facilitate immediate and sustained action and to improve clients' business metrics.

About Market Strategies International
Market Strategies International is a market research consultancy with deep expertise in communications, energy, financial services, healthcare and technology. The firm is ISO 20252 certified, reflecting its commitment to providing intelligent research, designed to the highest levels of accuracy, with meaningful results that help companies make confident business decisions.

Market Strategies conducts qualitative and quantitative research, and our research specialties include brand, communications, customer experience, product development, segmentation and user experience. Founded in 1989, Market Strategies consistently ranks as one of the 25 largest global market research firms, according to an annual report published in Marketing News. Read Market Strategies' blog at FreshMR, and follow us on Facebook, Twitter and LinkedIn.

SOURCE Market Strategies International