BETHESDA, Md., Feb. 9, 2017 /PRNewswire/ -- MarketBridge today announced the latest release of Stringer for Content. Combining the need for marketers, sellers and channel partners to find relevant content quickly, Stringer for Content funnels content into sales reps hands and provides focused access to the right content for each opportunity.
The cloud-based platform automatically centralizes content from multiple locations - including Dropbox, Box.com, Sharepoint, Google Drive, and more - into a single, customizable engine. As a result, Stringer for Content opens up an organization's sales enablement and marketing content library to key sales stakeholders.
"A single enterprise business unit has on average 1,000 pieces of content. With the average cost of $5,000 per content piece, including resource time, that's nearly $5M in valuable assets that you want sales and channel accessing," said Tim Furey, CEO of MarketBridge.
Because Stringer's centralized library is also fully tagged, sales reps will also find the most relevant content for each buyer. "This translates into faster buying decisions and accelerated deals to close as sales seeks content that most closely aligns with their prospect," says Jason Robinson, Senior Vice President of Sales.
Stringer for Content includes a defined tagging-system that catalogues content against core features such as buyer journey phase, persona, product category, industry and more. The enhanced version includes a personalization engine that automatically recommends the right content upfront.
"We've also gone the extra step in performing the heavy lift," said Lane Douglas, Vice President of Customer Success, MarketBridge. Because MarketBridge has content expert teams in-house, the loading, tagging, and training of your sales reps and channel partners can be handled for you. As Douglas continues, "The goal is speed to sales. We can have this deployed, loaded and being utilized by your sales teams in the shortest time possible."
Key benefits of Stringer for Content:
- Faster content access: Stringer for Content seamlessly pulls content from multiple sources - including Dropbox, Box.com, Sharepoint, Google Drive, Partner Portals, and more - providing reps with a single, easily accessible platform.
- Quicker sales cycles: Allowing sales to find the RIGHT content for each buyer's need leads to more relevant sales conversations, faster buyer decisions, and accelerated deals to close.
- Smarter content creation: Tagging, scoring, and performance analytics allows marketers to see what content is working and where waste exists. Identifying top performing content ensures marketing teams focus resources on what works and know what to change, add, and eliminate to reduce costs.
MarketBridge helps companies better acquire new customers, cross-sell/upsell into existing accounts, and retain their customers for life. MarketBridge has customer intelligence and personalized content solutions for marketing and sales teams to effectively and efficiently engage and convert customers.
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