Marketing Agency Recruits Cision Communications Cloud™ to Reflect ROI, Raise Revenue and Increase Efficiency

Case study illustrates how Fingerpaint marketing agency streamlined workflow and repaired fragmented PR processes

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Feb 06, 2017, 08:06 ET

CHICAGO, Feb. 6, 2017 /PRNewswire/ -- Fingerpaint, a marketing innovation agency with offices spanning the country, was in search of a solution to both streamline its workflow process and clearly demonstrate its campaign efforts for clients in a tangible way. The agency turned to Cision and its new Cision Communications Cloud™ software as a way to manage its media outreach, monitoring and track its ROI all in a single place.

Marketing Agency Recruits Cision Communications Cloud(TM) to Reflect ROI, Raise Revenue and Increase Efficiency (PRNewsFoto/Cision)

"Before Cision, we were using three different services to manage various communication components," said Lynita Johnson, in public relations at Fingerpaint. "We were spending a lot of time going into the different platforms and manually manipulating the information and data to filter into versions that we could use, both internally and externally."

With Cision's integrated platform, Fingerpaint was able to eliminate its use of one-off point solutions and instead focus on cultivating new business development opportunities.

"Using three different platforms was not efficient and made for a very fragmented process," said Johnson. "We knew we needed one integrated platform to manage all of the different components."

Through the Cision Communications Cloud™, Fingerpaint has been able to improve several key areas of previously segmented communication functions, including:

Earned media: ability to track engagement and leads from pitches and media placements
Influencer relations: ability to identify influencers and manage relationships
Competitive analysis: ability to track how clients stack up against competitors
Media relations: ability to customize media lists with personalized notes and additional private contacts enables optimal organization.
Engagement performance: ability to track the performance of distributed content and provide insight to clients

"We use the Cision platform for new business development opportunities," said Johnson. "Clients have ideas on what their positions are in the market and where they want their communications efforts to focus. Using Cision, we get a clear picture of their actual position in the marketplace and what their audience is interested in, which gives us a foundation for recommendations we pitch to them. We also use the platform for goal development and competitive analysis, and to show how we can tie it all to tangible ROI."

To learn more about how the Cision Communications Cloud™ enabled Fingerpaint to develop a streamlined communications process and improve earned media performance, read the full case study here.

About Fingerpaint
Fingerpaint is a strategic and creative marketing agency committed to original thinking and uncommon collaboration. Based in Saratoga Springs, NY and with offices in Scottsdale, AZ and Villanova, PA, the firm specializes in advertising, analytics and strategic planning, audio and video production, brand development, digital and multichannel marketing, event marketing and public relations.

About Cision:
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud^™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit www.cision.com or follow @Cision on Twitter.