Marketing and Entertainment Veterans Launch New Branding Agency, Creative Playground

Before forming Creative Playground, Ms. Marder was the longtime Global Chief Marketing Officer for Iconix Brand Group where, for over two decades, she lead branding for the portfolio of more than 30 brands including; Candie's, Badgley Mischka, Joe Boxer, London Fog and Starter. She also created and launched Madonna's fashion brand, Material Girl. In addition, Ms. Marder was part of a small executive committee that vetted M & A opportunities. Ms. Winnaman is recognized for negotiating and executing high profile partnerships for the world's leading artist's including; Justin Timberlake for MySpace, Fergie for Wet-n-Wild and Ellen Degeneres for American Express. She was named a "Power Woman" by Forbes and The Hollywood Reporter. Ms. Dolgetta has been instrumental in building some of most recognizable brands across fashion and retail including Danskin, Op and Candie's and oversaw global public relations and corporate communications during her tenure at Iconix Brand Group. She is widely respected for developing impactful and successful multi-channel media strategies and campaigns that have generated billions of media impressions for brands and corporations.

Dari Marder, Partner, Creative Playground, commented, "Having worked side by side with Maria for 20 years and Nicole for 10 years, we have a deep admiration and respect for each other not only as women and business partners but also as creative visionaries. We each bring a different and unique perspective to the Company that will benefit our clients and brand partners."

In addition, the Company has announced Creative Playground Productions, a strategic partnership with award-winning production company, 3 Ball Entertainment (Bar Rescue, Adventure Capitalists). 3 Ball will provide production services for Creative Playground's projects involving long and short-form video content developed for both linear television and digital platforms. Creative Playground Productions is currently in development on several series in the home improvement, lifestyle and fashion genres.

In a joint statement, 3 Ball Entertainment Co-CEOs Todd Nelson and Ross Weintraub said, "Dari, Nicole and Maria are a driven and forward-thinking team, and they share our vision for innovative content that can affect and influence brands across the board. We're excited about this partnership and what our collaboration will mean for 3 Ball as we grow our commitment to branded entertainment."

Longtime colleague of the Creative Playground partners, Mindy Grossman, CEO, Weight Watchers, commented, "This is the 'Dream Team' - the expertise and power these three dynamic women bring to the industry is very exciting. I look forward to future endeavors in partnership with them, as they bring game changing creative opportunities."

Sean Patterson, Fergie's longtime agent and Founder, SAM Worldwide, commented, " I have worked with Nicole, Dari and Maria on Fergie's projects over the years that have resulted in massive success. I can't wait to work together again in the near future."

Creative Playground has offices in New York City as well as Santa Monica, CA., and is represented by Hertz Lichtenstein & Young and Monarch Business & Wealth Management.

About Creative Playground:

Creative Playground is an innovative and trailblazing marketing and branding agency, with a team of passionate brand builders and creative thinkers. Together with our partners, we create authentic global lifestyle brands and properties. Creative Playground's visionary work harnesses the power of pop culture enabling our clients to build stronger brands, generate greater awareness and amplify consumer engagement. Our award-winning team is globally recognized for their celebrity infused initiatives and campaigns spanning across fashion, entertainment, sports, beauty and wellness industries.

About 3 Ball:

3 Ball Entertainment is one of television's most prolific producers of reality and non-fiction programming, for broadcast, cable and digital. Current and recent 3 Ball series include Adventure Capitalists for CNBC; Bar Rescue and Back to the Bar for Spike; My Cat From Hell for Animal Planet; LA Hair for WE tv; Kitten Bowl, Kitten Summer Games and Meow Madness for Hallmark Channel; How It's Destroyed for AWEme; Driving Dirty: The Road to the Baja 1000 for Red Bull TV; Finding Fido and The Big Fat Truth for Z Living; and Extreme Weight Loss (which airs as Obese in 130 countries). 3 Ball has additional series in production and development with networks including CBS, Spike, Discovery, A&E, Hallmark and Z Living.

Contact:
Maria Dolgetta
[email protected]

SOURCE Creative Playground