Marketing Automation Software Market 2023-2027; Segmentation by Application, Type and Geography; CAGR accelerating at 11.98% by 2027- Technavio

NEW YORK, June 2, 2023 /PRNewswire/ -- Marketing Automation Software market segmentation by type (cloud-based and on-premises), geography (North America, Europe, APAC, South America, and Middle East and Africa) and end-user (small, medium enterprises, and large enterprises), and It also features a thorough analysis of the factors, patterns, and difficulties. The report also contains historical market information from 2017 to 2021.

Discover market potential and make informed business decisions based on qualitative and quantitative evidence highlighted in Technavio reports Download the PDF Sample Report

Regional Market Outlook

Due to widespread internet usage and rising reliance on search engines, the market for marketing automation software in North America is expanding significantly.The US, Mexico, and Canada are the three major industrialized nations in North America.

The market in the US is being driven by the presence of sizable, multinational vendors and clients for marketing automation software. The marketing automation software offers integrated solutions that effectively manage an organization's marketing operations, such as email marketing, lead nurturing, campaign management, and collaboration management.

View the sample report for more key highlights on the regional market share of most of the above-mentioned countries.

Global Market Outlook

With a market share of USD 2,707.36 million, the cloud-based market segment contributed the most and is still expanding. Marketers are forced to adopt scalable and consistent solutions that aid in better quality control due to the quick changes in the global marketing landscape and the abundance of content and channels. Scalable, centralized management of all brand assets and workflow optimization are all benefits of cloud-based marketing automation solutions.

Growth in the global application software market will be driven by the following factors:

• Increasing adoption of analytics in enterprises
• Increasing software investments by SMEs
• Growing adoption of cloud- and subscription-based software

Based on the combined revenue produced by businesses involved in the provision of all varieties of IT software, including cloud-based software,Technavio determines the size of the global IT software market. Revenues from subscriptions and software licenses are included.

Latest Drivers and Challenges Impacting the Marketing Automation Software market

Marketing Automation Software Market Drivers

• Growing need for lead nurturing: Businesses that concentrate on lead nurturing typically produce more sales at a lower cost-to-sales ratio. The departments of marketing and sales must work together on a number of fronts to ensure effective lead nurturing. To determine a customer's position within the brand buying model, organizations should develop lead-scoring strategies. Businesses can automate many of the nurturing strategies they use to grow their business with the help of the right CRM software. Email marketing, content marketing, social media marketing, and surveying are a few methods for nurturing leads.
• Increased need for improved customer digital experience
• Rising adoption of social, mobile, analytical, and cloud (SMAC) technologies

Marketing Automation Software Market Challenges

• Interoperability issues and lack of comprehensive integration strategy: Companies frequently lack a thorough integration strategy to optimize business operations and develop unique solutions for every business problem. This results in a heterogeneous enterprise environment that is difficult to manage and expensive to maintain. Compatibility and interoperability problems have also increased as a result of the presence of numerous vendors. Due to the high likelihood of incompatibility between software from various vendors and those with various features, marketing automation software is not widely used by end users. The end users are worried about the outdated compatibility and lack of integration between the old and new systems.
• Increased risk related to data security and privacy
• High cost of marketing automation software

Explore the evolving Vendor Landscape

Some of the Home insurance market vendors are:

• Acoustic LP - The company offers marketing automation software such as delivering personalized campaigns across digital channels with AI powered marketing automation and visualizing and analyzing web and mobile interactions.
• Act On Software Inc. - The company offers marketing automation software such as lead automation and lifecycle marketing automation tools.
• ActiveCampaign LLC - The company offers marketing automation software such as email automation which tracks contact engagement with tags, custom fields, analytics and performance reporting.
• Adobe Inc. - Through this segment, the company offers a comprehensive and integrated platform and set of applications and services through Adobe Experience Cloud that enables businesses and brands to create, manage, and optimize customer experiences that span from advertising to commerce.

Request a sample today to explore the offerings of vendors and discover how they can benefit your business. - View Sample Report in minutes

Key benefits of the report:

• This study presents the analytical depiction of the Marketing Automation Software market along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the Marketing Automation Software market share.
• The current market is quantitatively analyzed to highlight the Marketing Automation Software market growth scenario.
• The report provides a detailed Marketing Automation Software market analysis depending on competitive intensity and how the competition will take shape in coming years.

Register for a free trial today and gain instant access to 17,000+ market research reports. 
Technavio's SUBSCRIPTION platform

Related Reports

• Digital Marketing Software (DMS) Market  - The digital marketing software (DMS) market is estimated to grow at a CAGR of 15.76% between 2022 and 2027. The size of the market is forecasted to increase by USD 82.56 billion.
• Software Testing Services Market  - The software testing market size is estimated to grow at a CAGR of 9.22% between 2022 and 2027. The software testing market size is forecast to increase by USD 15.94 billion. 

Don't miss out on critical insights purchase our report now

Table of contents

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
• Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global marketing automation software market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global marketing automation software market 2017 - 2021 ($ million)

• 4.2 Deployment Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Deployment Segment 2017 - 2021 ($ million)

• 4.3 End-user Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – End-user Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Deployment

• 6.1 Market segments 
• Exhibit 30: Chart on Deployment - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Deployment - Market share 2022-2027 (%)

• 6.2 Comparison by Deployment 
• Exhibit 32: Chart on Comparison by Deployment
• Exhibit 33: Data Table on Comparison by Deployment

• 6.3 Cloud-based - Market size and forecast 2022-2027
• Exhibit 34: Chart on Cloud-based - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Cloud-based - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Cloud-based - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Cloud-based - Year-over-year growth 2022-2027 (%)

• 6.4 On-premises - Market size and forecast 2022-2027
• Exhibit 38: Chart on On-premises - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on On-premises - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on On-premises - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on On-premises - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Deployment 
• Exhibit 42: Market opportunity by Deployment ($ million)

7 Market Segmentation by End-user

• 7.1 Market segments 
• Exhibit 43: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 44: Data Table on End-user - Market share 2022-2027 (%)

• 7.2 Comparison by End-user 
• Exhibit 45: Chart on Comparison by End-user
• Exhibit 46: Data Table on Comparison by End-user

• 7.3 Small and medium enterprises - Market size and forecast 2022-2027 
• Exhibit 47: Chart on Small and medium enterprises - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Data Table on Small and medium enterprises - Market size and forecast 2022-2027 ($ million)
• Exhibit 49: Chart on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Small and medium enterprises - Year-over-year growth 2022-2027 (%)

• 7.4 Large enterprises - Market size and forecast 2022-2027 
• Exhibit 51: Chart on Large enterprises - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ million)
• Exhibit 53: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by End-user 
• Exhibit 55: Market opportunity by End-user ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 93: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 94: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 95: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027
• Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
• Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 Acoustic LP 
• Exhibit 108: Acoustic LP - Overview
• Exhibit 109: Acoustic LP - Product / Service
• Exhibit 110: Acoustic LP - Key offerings

• 12.4 Act On Software Inc. 
• Exhibit 111: Act On Software Inc. - Overview
• Exhibit 112: Act On Software Inc. - Product / Service
• Exhibit 113: Act On Software Inc. - Key news
• Exhibit 114: Act On Software Inc. - Key offerings

• 12.5 ActiveCampaign LLC 
• Exhibit 115: ActiveCampaign LLC - Overview
• Exhibit 116: ActiveCampaign LLC - Product / Service
• Exhibit 117: ActiveCampaign LLC - Key news
• Exhibit 118: ActiveCampaign LLC - Key offerings

• 12.6 Adobe Inc. 
• Exhibit 119: Adobe Inc. - Overview
• Exhibit 120: Adobe Inc. - Business segments
• Exhibit 121: Adobe Inc. - Key news
• Exhibit 122: Adobe Inc. - Key offerings
• Exhibit 123: Adobe Inc. - Segment focus

• 12.7 ClickDimensions LLC 
• Exhibit 124: ClickDimensions LLC - Overview
• Exhibit 125: ClickDimensions LLC - Product / Service
• Exhibit 126: ClickDimensions LLC - Key offerings

• 12.8 EngageBay Inc. 
• Exhibit 127: EngageBay Inc. - Overview
• Exhibit 128: EngageBay Inc. - Product / Service
• Exhibit 129: EngageBay Inc. - Key offerings

• 12.9 GetResponse Sp zoo 
• Exhibit 130: GetResponse Sp zoo - Overview
• Exhibit 131: GetResponse Sp zoo - Product / Service
• Exhibit 132: GetResponse Sp zoo - Key offerings

• 12.10 HubSpot Inc. 
• Exhibit 133: HubSpot Inc. - Overview
• Exhibit 134: HubSpot Inc. - Product / Service
• Exhibit 135: HubSpot Inc. - Key offerings

• 12.11 International Business Machines Corp.
• Exhibit 136: International Business Machines Corp. - Overview
• Exhibit 137: International Business Machines Corp. - Business segments
• Exhibit 138: International Business Machines Corp. - Key news
• Exhibit 139: International Business Machines Corp. - Key offerings
• Exhibit 140: International Business Machines Corp. - Segment focus

• 12.12 Lead Liaison LLC 
• Exhibit 141: Lead Liaison LLC - Overview
• Exhibit 142: Lead Liaison LLC - Product / Service
• Exhibit 143: Lead Liaison LLC - Key offerings

• 12.13 MarketXpander Services Pvt. Ltd. 
• Exhibit 144: MarketXpander Services Pvt. Ltd. - Overview
• Exhibit 145: MarketXpander Services Pvt. Ltd. - Key offerings

• 12.14 Net results 
• Exhibit 146: Net results - Overview
• Exhibit 147: Net results - Key offerings

• 12.15 Ontraport 
• Exhibit 148: Ontraport - Overview
• Exhibit 149: Ontraport - Key offerings

• 12.16 Oracle Corp. 
• Exhibit 150: Oracle Corp. - Overview
• Exhibit 151: Oracle Corp. - Business segments
• Exhibit 152: Oracle Corp. - Key news
• Exhibit 153: Oracle Corp. - Key offerings
• Exhibit 154: Oracle Corp. - Segment focus

• 12.17 Salesforce.com Inc. 
• Exhibit 155: Salesforce.com Inc. - Overview
• Exhibit 156: Salesforce.com Inc. - Product / Service
• Exhibit 157: Salesforce.com Inc. - Key news
• Exhibit 158: Salesforce.com Inc. - Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 159: Inclusions checklist
• Exhibit 160: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 161: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 162: Research methodology
• Exhibit 163: Validation techniques employed for market sizing
• Exhibit 164: Information sources

• 13.5 List of abbreviations 
• Exhibit 165: List of abbreviations

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contact
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: [email protected]
Website: www.technavio.com/

SOURCE Technavio