Marketing Company Blue Global Media Announces 2010 Earnings as Online Marketing Industry Continues Growth

SCOTTSDALE, Ariz., Jan. 10, 2011 /PRNewswire/ -- Scottsdale-based performance marketing company Blue Global Media today announced its 2010 earnings report. The company fell short of its fourth quarter projections but reached its yearly goals as expected.

Blue Global Media reported revenue of nearly $10.4 million in 2010, a 230% increase of their 2009 revenue. Despite falling short of fourth quarter expectations, the company nearly doubled its fourth quarter revenue from the previous year, earning $3.1 million in Q4 2010, compared to $1.6 million in Q4 2009.

"We would've liked to meet our fourth quarter projections, but we are very pleased with the positive growth and progress we've experienced over the past year," said Kay. "We'll build upon our successes as we continue to receive enthusiastic responses from our online advertisers and publishers. The growth of our industry, and our company, is a sign that performance marketing has proven to be a powerful advertising channel for our clients."

Performance marketing allows advertisers to only pay for measurable results. According to the Performance Marketing Association, this type of marketing generated $13.4 billion in revenue in 2009, and is poised to grow steadily in the years ahead. Performance marketing makes up 60% of all online ad revenue and is expected to climb as more businesses recognize its efficiency as an advertising model. Though 2010 figures have yet to be released, the overall trend in performance marketing is clear: in 2007, $1.6 billion was spent on affiliate marketing in the U.S. According to Forrester Research, this number is expected to reach $4.1 billion by 2014.  

"The adage goes, 'half of my advertising works, I just don't know which half.' With performance marketing, each dollar is accounted for," said Kay. "Unlike traditional advertising, performance marketing gives you the ability to manage your brand, track your ROI and enter new markets with the power of new media."

Later this month, Blue Global Media will be moving to a building in Scottsdale Waterfront, a 1.1 million-square-foot development in downtown Scottsdale. Set on the banks of the Arizona Canal, Scottsdale Waterfront is a vibrant urban project, home to a number of small businesses, restaurants and retail buildings.

The waterfront area was designed by Fred Unger, founder of Spring Creek Development. Unger is recognized for his signature real estate projects, including the Royal Palms Resort and Spa, an award-winning Phoenix hotel, and The Hermosa Inn, named one of the top 25 resorts in the country by Conde Nast Traveler in 2010. To Kay, the move to downtown Scottsdale represents Blue Global Media's commitment to creating local job opportunities.

"We are creating valuable, high-paying job opportunities at a time when it's needed most," said Kay. "As we continue to grow, we hope to make an even greater local economic impact. Joining the group of innovative businesses in downtown Scottsdale will strengthen our efforts to provide more opportunities to the community."

From January 9 – 11, Blue Global Media will be attending and sponsoring Affiliate Summit West 2011, the largest affiliate marketing conference in the country. Twice a year, thousands of affiliate marketers, affiliate networks, advertisers and agencies join to learn more about industry trends and topics. The conference provides networking opportunities, training workshops and other events for online marketing professionals.  

The company grew from 5 to 22 employees in the past year; Kay expects to fill at least ten more positions in 2011. Blue Global Media is a privately held, debt-free company that was established in 2005. Blue Global Media has no plans for a public exit strategy, though three investment banking companies have expressed interest in the company.  

About Blue Global Media

Scottsdale-based Blue Global Media is a customer acquisition and performance-based marketing company founded in 2005. The company operates an ever-growing affiliate network that offers dynamic online advertising solutions for publishers and advertisers. Blue Global Media is committed to providing cost-effective, efficient ad strategies that maximize clients' ROI.

SOURCE Blue Global Media