DALLAS, June 17 /PRNewswire/ -- Walter Haug, an industry veteran with nearly 20 years of consumer goods marketing experience, joined Rug Doctor this week as the company's new vice president of marketing. Former vice president of marketing Steve Wahl will continue his 34-year career with Rug Doctor in a new role as vice president of business development and as a creative consultant for Rug Doctor marketing, based in Fort Wayne, IN.
Haug will be responsible for continuing to expand and market Rug Doctor's line of carpet cleaning products, on both the rental and retail front, while growing brand awareness and creating new marketplace opportunities.
"We're thrilled that Walter has joined our team, and we know his leadership skills will be a great complement to our existing team," said Tim Wall president and chief executive officer of Rug Doctor. "We look forward to Walter putting his broad experience to work to continue building the Rug Doctor brand."
With expertise in insight-based strategic planning, brand building and national marketing for consumer-packaged goods, Haug has a history of consistently delivering sales, profit and market share growth as a brand steward. His experience includes work with ACCO Brands, Duncan Hines and Fujifilm.
Previously, in nearly a decade with Warner Lambert and Reckitt-Benckiser, Haug led multi-functional teams to deliver record increases for consumer product sales, including years of dynamic growth with the Lysol, Easy-Off, Glass Plus, Mop & Glo, Neosporin and Benadryl brands.
About Rug Doctor
Since 1972, when Roger Kent built the first machine in his garage, Rug Doctor has grown to become a household name and continues to be the leading carpet care rental system offering a variety of cleaning machines and solutions. Rug Doctor rents machines to more than five million consumers annually through approximately 31,000 retail outlets in the U.S. Since 2006, Rug Doctor has been recognized by the Carpet and Rug Institute (CRI) and in 2010 was awarded the prestigious Platinum rating as the only consumer-operated system to pass CRI's rigorous standards in removing dirt particles from carpet fibers. Rug Doctor is located in Plano, Texas, and currently has more than 700 employees worldwide. For more information, please visit www.rugdoctor.com; also, look for us on Facebook and follow us on Twitter.
SOURCE Rug Doctor