Marketing Management Analytics (MMA) Reports 26% Growth in First Half of 2015 Posting 18 Consecutive Quarters of Record Growth

MMA's Commercial Effectiveness and data driven solutions in predictive analytics continue to drive measurable, material value and growth for MMA's clients

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Marketing Management Analytics

Jul 14, 2015, 10:00 ET

NEW YORK, July 14, 2015 /PRNewswire/ -- Marketing Management Analytics, (MMA), a leader in commercial effectiveness and marketing mix modeling since 1989 announced its eighteenth consecutive quarter of record growth with revenues growing 26% in the first half of 2015.

Pat Cummings, CEO of Marketing Management Analytics

MMA works with Fortune 500 companies in helping them leverage many terabytes of internal and external data to help businesses leverage their commercial investments more effectively to produce incremental revenues, profits and share. The company has over the past twenty-five years helped clients drive billions of dollars in incremental profits.

"Revenue growth continues to progress at double-digit rates," said Patrick Cummings, CEO of MMA. "We are seeing measurable improvements in our operational efficiency and productivity metrics as well. This is enabling us to continue to achieve our target operating profits and margin objectives. We continue to invest in supporting the capture and integration of broader, richer and emerging data sets. Our data and modeling infrastructure enables us to convert data into client relevant value at rates previously not possible in the analytic industry. Our leadership in data management, predictive analytics and most importantly, people who can help our clients understand, adopt and transform with these advantages is driving our market leading position."

About MMA

Marketing Management Analytics is a unit of global custom market research and analytic company Ipsos. MMA provides leading data management and predictive analytic solutions and services for companies with brands in industries that include pharmaceuticals, retail, restaurants, durable goods, financial services, automotive, telecommunications, media & entertainment and consumer products. Learn more about MMA.

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SOURCE Marketing Management Analytics