NEW YORK, April 14, 2015 /PRNewswire/ -- Marketing Management Analytics, (MMA), a leader in commercial effectiveness and marketing mix modeling since 1989 announced its fourth consecutive year of record growth. The company grew almost 20% in 2014 with revenues growing 265% during the past four years.
MMA works with Fortune 500 companies in helping them leverage vast quantities of internal and external data to create business enabling predictive analytics that support forward looking planning and insights. This enables companies to drive measurable financial improvements in the areas of marketing, pricing, consumer promotion, operations and brand investment. MMA's proven track record spanning more than twenty-five years has created billions of dollars of value for its clients.
As a market leader, MMA helps companies optimize their business investments working closely with client executive and business teams in order to maximize the value, performance and synergies of their digital and traditional media, operations, sales, pricing, consumer promotion and product investments to drive higher revenues, profits and share. Measuring and being able to predict the impact of marketing, operational and other essential brand investment areas is core to successfully maximizing their performance and value. In the case of media spending it is not uncommon to find that 30 – 40% of the budget is not generating short or long term targeted results. In spite of an increasingly data rich environment many marketing driven companies are still not effectively measuring the impact of their increasingly diversified media initiatives, pricing, promotion and operations programs against brand and financial objectives. This not only translates into billions of dollars of inefficiencies and lost opportunities, but in some cases it negatively impacts brand equity making it even more expensive to reach and convert customers due to increased reliance on price and promotion tactics.
"We continue to see a strong and growing demand for analytic solutions and services that improve transparency, support better ongoing investment decisions and drive enhanced financial accountability and results," said Pat Cummings, CEO of Marketing Management Analytics. "2015 is off to a strong start with first quarter revenues up 28% over last year. This is being driven by CEOs, CFOs and CMOs who are looking to establish forward-looking metrics that enable them to optimize their brand investments. Increasingly executives are finding that revenue growth has lagged relative to escalating investment costs. Companies know they need to invest but recognize the need for fact-based metrics that validate the return-on-investment for what has become a considerably more diverse and fragmented list of investment options. Executives are seeking to understand not only the ROI of their investments but what the synergies are and how they can work together most effectively to produce profitable, incremental revenue."
Marketing Management Analytics is a unit of global custom market research and analytic company Ipsos. MMA provides leading data management and predictive analytic solutions and services for companies with brands in industries that include pharmaceuticals, retail, restaurants, durable goods, financial services, automotive, telecommunications, media & entertainment and consumer products. For more information on MMA, please click here.
SOURCE Marketing Management Analytics