Marketing the Smart Grid in 2014 and Beyond: US, Europe and Asia-Pacific Analysis

DALLAS, September 24, 2014 /PRNewswire/ --

MarketReportsOnline.com adds Marketing the Smart Grid 2014 industry research report that provides data and information on business and consumer perspectives of the smart grid, recent developments and hot spots for the future, strategic opportunities for utilities, regional opportunities for companies in smart grid technology and infrastructure as well as key developments in the US, Europe and Asia/Pacific regions. Spread across 55 pages and supported with 8 data tables as well as 9 figures on the smart grid industry, this research report is available at http://www.marketreportsonline.com/354617.html .

Among the key smart grid market findings discussed in this report are past forecasts of smart grid growth have varied wildly between one another and against outcome: this is part definitional, part over-optimism on the part of some forecasters. Those who wish to profit from the smart grid need to find niche opportunities that are not overly dependent on external considerations, including consumer sentiment, interoperability and standards. The smart grid is growing significantly in every region of the world, but growth is focused on very different local requirements. Investment in transmission grid infrastructure is likely to prove easier, and more likely to generate major returns for utilities over the next decade. While utilities have been enthusiastic about reduced energy use and the fully-implemented smart grid, few seem to have got to grips with the real implications of increasing storage and new net-zero energy urban developments.

The Marketing the Smart Grid 2014 report provides a global overview, covering the general smart grid narrative, impact of consumer confidence/dissent, current smart grid markets and market trends, investment opportunities by region and new niche technological opportunities. The smart grid continues to dominate forward strategic planning in the electricity and energy industries. The dominant narrative in this area, posited by central government and electricity industries, has been to a series of aligned benefits: what is good for the environment is good for consumers and is also good for utilities.

This has been challenged, first by a pause that has come about during the recent recession and second, as the pace of smart grid development picks up again, by counter-narratives that have advanced both alternative solutions to climate change as well as different ways of delivering smart grid. The latter remains the most significant theme affecting development of the utility business over the next two decades. However, it is increasingly being challenged by non-renewable alternative energy sources as well as an emerging storage sector and consumer dissent.

Companies committed to developing strategy in this area need now to be thinking much more widely, as this report argues. This research can be ordered by Power utility strategists, energy analysts, research managers, power sector manufacturers, power developers, investors in renewables systems and infrastructure, renewable energy developers, energy/power planning managers, energy/power development managers, governmental organizations, system operators, companies investing in renewable power infrastructure and generation, investment banks, infrastructure developers and investors, intergovernmental lenders and energy security analysts at http://www.marketreportsonline.com/contacts/purchase.php?name=354617 .

Other reports on smart grid market available with MarketReportsOnline.com include:

Smart Grid Review - September 2014 is a short, 13 pages, report that says two major acquisitions took place in August, with Schneider Electric acquiring Günsan Elektrik, a key company offering wiring device accessories in Turkey. Another major acquisition was that of Aurea, a transformative customer experience company, which acquired the North American operations of Ista International. A total of 11 contracts were completed between August and September 2014. Some of the key players that won contracts were Advanced Control Systems, Alstom Grid, Proterra, Ventyx, ABB, Aclara, Siemens and General Electric. Three fundraising events took place in August. ZBB Energy and EnerNOC raised funds through private public offerings, and Smart Energy Instruments raised funds through venture financing. Other announcements were made regarding appointments, management changes and investment. A total of nine projects were reported in August. Read more at http://www.marketreportsonline.com/354699.html .

The annual Global Smart Infrastructure - Smart Grids and M2M are Key Developments market research report incorporates key insights, statistics, examples and trends. It provides BuddeComm's insights into the importance of Smart Grids to meet the growing demands of the future and explores why they are intrinsically linked to M2M developments. It examines the growing movement towards an overall Smart Energy approach, using insights from Australia as examples. The report also provides interesting examples of smart grid and smart meter deployments from around the world. With a better understanding of the complexity involved in the transformation of the electricity industry the words 'smart energy' are becoming more prominent. This research believes that the term 'smart grids' is too narrow and that eventually 'smart energy' will become the accepted terminology, especially once the communications developments in national broadband networks and mobile broadband start to converge with smart grid developments. Read more at http://www.marketreportsonline.com/268728.html .

Explore more reports on the energy and power markets at http://www.marketreportsonline.com/cat/energy-and-power-supplies-market-research.html .

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