Marketing Trend Alert: Long-Term Care Insurance Agents Use 'Electronic Business Cards' to Build Relationships

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Jan 12, 2011, 01:14 ET

KIRKLAND, Wash., Jan. 12, 2011 /PRNewswire/ -- Today LTC Financial Partners LLC (LTCFP) reveals one of its marketing secrets: "electronic business cards" that supply an agent's name, address, and phone number, just as old-fashioned business cards do, but with a difference. The electronic variety "can't be misplaced, and they establish credibility by providing helpful, detailed information," says Jonas Roeser, LTCFP's Senior Vice President of Marketing & Operations.

The new "business cards" are "personal websites on steroids," says Roeser. LTCFP started by offering its agents plain personal sites, "but that wasn't enough," Roeser says. "It was like having your contact information on a printed card, but never handing it out, or hiding it in a dark corner somewhere. So we've added steroids." These consist of a personal public relations service and social networking on sites such as Twitter, Facebook, and blogs. "This outreach spreads each agent all over the web, with lots of references back to the personal sites."

The tangible results include simplified appointment setting, savings of time and money though online education, and building of trust necessary for establishing a client relationship.

How do LTCFP's agents "hand out" their electronic cards? "They just tell people to go to Google and enter their name followed by LTC," says Roeser. "That brings up a link to their site and a lot more besides. Thanks to our program, there's a ton of stuff out there about each agent." For example, a search for "Amy Pollock LTC" brings several pages of links.

So far more than 100 LTCFP agents have taken advantage of the program, and "it's really helping them reach out," Roeser says. These agents include --

AL: Zachary Rinehart -- 816-582-0281

CA: Eric Janson -- 415-233-3742
CA: James Perry -- 310-376-7847
CA: Kathy Lamphier -- 510-314-0860
CA: Debra Rauser -- 650-306-0240
CA: Pamela DeMarco -- 707-843-3640
CA: Robert Rubalcava -- 714-630-2396
CA: Laura Weber -- 714-674-0190
CA: Sandra Stanley -- 888-316-8919
CA: Phyllis Solgere -- 909-627-5587
CA: Mavis Lombardi -- 916-276-6994
CA: Sue Varenchik-Martz -- 925-735-4341
CA: Petra Petry -- 949-351-0347
CA: Cindy Whitehall -- 951-237-5865

CO: Trish Fisher -- 303-955-7585

CT: Richard Levine -- 800-916-9958
CT: David Gerrol -- 860-206-4657
CT: Leonard Wik -- 860-432-1870
CT: Steve Foss -- 860-539-0674
CT: Larry Golfin -- 860-677-4075

DC: Bill McElrath -- 202-669-3034

FL: Janet Washburn -- 239-404-7590
FL: George Braddock -- 305-378-8091
FL: Donald Almeida -- 407-739-1166
FL: Janet Henderson -- 561-910-4272
FL: Mike Rou -- 904-276-9583

GA: Amy Pollock -- 404-237-1189
GA: Belen Hickman -- 404-245-2444
GA: Nancy Dower -- 678-525-6283

ID: Linda Hicks -- 208-331-2803

IL: Bobbi Foster -- 630-513-0034

IN: Kirk Bennett -- 260-969-1310

MA: David Schuller -- 617-327-2994

MI: Marybeth Bayer -- 734-222-9882

MN: Gary Marx -- 651-224-0709
MN: John Guinan -- 651-646-2200
MN: Jennifer Ragborg -- 952-898-2750

MO: Wendy Rinehart -- (816) 286-1297
MO: Keith Eisberg -- 660-288-3488

NC: Carol DeLucia -- 919-280-6106

NE: Larry Neuwirth -- 308-635-2023
NE: Larry Heinert -- 402-339-8643
NE: Thomas Heinert -- 877-508-5824

NH: Francis (Tug) Wilson III -- 603-359-7330
NH: Renee Martin -- 603-860-9610

NJ: Gary Melnikoff -- 201-265-1958
NJ: Richard Landau -- 201-476-0880
NJ: Michael B. FitzPatrick -- 973-394-0053

NY: Ronald Brie -- 212-799-3900
NY: Michael Robinson -- 516-612-4936
NY: Ray Donnelly -- 516-747-1809
NY: Gene Cutler -- 516-869-6767
NY: Jay Charno -- 516-935-4029
NY: Jennifer Lenihan -- 631-262-7167
NY: Susan Lenihan -- 631-262-7167
NY: Sheila White -- 631-893-4040
NY: Dana Dee -- 716-983-1316
NY: Peter Molnar -- 800-588-9406
NY: Jeanne Fenton -- 845-485-6575
NY: LouAnne Macco -- 845-679-5075
NY: Virginia Lee Kintz -- 866-582-6074
NY: Deborah Cohen -- 914-466-8024

OH: Pattianne Baran -- 216-409-0859
OH: John Cullen -- 419-797-9210
OH: Denise Gott -- 440-461-5131
OH: Sam Desiderio -- 440-543-5814
OH: Mark King -- 440-832-8936

OK: Samuel Walker -- 405-816-0868

OR: Diane Steeves -- 503-297-7677

PA: Anthony Camill -- 412-445-6171
PA: Cathy Allen -- 610-588-0852
PA: Linda Lee Kaye -- 610-608-3388
PA: Shela Anmuth -- 610-640-4243
PA: Ted Soslow -- 610-642-3332
PA: Kevin Bressler -- 610-783-6970
PA: Rosanne Schaefer -- 610-987-0060

RI: William Grossman -- 401-254-4220
RI: Bonnie McHenry -- 401-294-6928

SC: Jim Boyd -- 843-856-9792

TN: Merle Born -- 615-292-8033
TN: Mark Wardell -- 901-337-4146
TN: Teresa Will -- 931-619-1852

TX: Gabrielle Gelo -- 210-592-9887
TX: Madeline Wade -- 214-295-8926
TX: Kim Beckham -- 361-579-9663
TX: Danita Tucker -- 512-351-6272
TX: Raetta Aleshire -- 512-750-5754
TX: Kay Nettles -- 713-466-4614
TX: Heidi Crockford -- 713-857-9476
TX: Grace Harrington -- 713-927-9092
TX: Regina Davis -- 800-335-7609
TX: Tom Gilmour -- 817-283-7221
TX: Bill Holland -- 817-283-7221
TX: Cindy Ward -- 817-880-5632
TX: David Gould -- 830-980-4484

VA: Roy Smith -- 540-868-2435
VA: Penny Gilbert -- 703-281-0914
VA: James Meshanko -- 703-295-0606
VA: Patricia O'Neill -- 703-534-3255
VA: Bill Sotirion -- 757-226-8166
VA: George Polizos -- 757-291-8505
VA: Michael Zuchowski -- 757-467-1354
VA: Linda Sotirion -- 757-646-6820

WA: Bill Kitchin -- 206-524-8532
WA: Allison Payne -- 206-755-2590
WA: Lucille Smith -- 206-877-3456
WA: Philip Shields -- 360-687-1838
WA: Jonas Roeser -- 425-284-4863
WA: Timothy Judge -- 425-337-1933
WA: Helen Boyer -- 425-557-5372
WA: Christine Khemis -- 888-582-5364

WI: Maria Tiefenthaler -- 414-587-7855
WI: Lynette Schiefer -- 920-434-4559

WV: Deborah Bailey -- 304-744-0111

LTCFP is one of the nation's most experienced long-term care insurance agencies. In California, the company is known as LTC Partners & Insurance Services, LLC.

- PHOTO 72dpi: http://send2pressnewswire.com/image/10-1115-jroeser_72dpi.jpg

- Photo Caption: LTC Financial Senior Vice President of Marketing & Operations Jonas Roeser.

- News RSS feed for LTCFP: http://send2pressnewswire.com/author/ltc-financial-partners-llc/feed .

This release was issued on behalf of the above organization by Send2Press(R), a unit of Neotrope(R). http://www.Send2Press.com

SOURCE LTC Financial Partners LLC