SAN MATEO, Calif., Jan. 29, 2018 /PRNewswire/ -- Marketo, Inc., the leading provider of engagement marketing software and solutions, today announced the theme, "The Fearless Marketer," for its 2018 Marketing Nation Summit, to be held in San Francisco on April 29th-May 2nd. This event delivers on Marketo's mission to empower the marketer to take the leap needed to succeed in the Engagement Economy.
"The Fearless Marketer takes on the opportunities and challenges we face in the frenetic pace of our digital world," said Steve Lucas, chief executive officer, Marketo. "Every CMO embracing new technologies and navigating rapid cycles of change, is doing it all with the earnest goal of driving meaningful engagement opportunities with their customers. At Marketing Nation Summit, we will supercharge their ability to do so with cutting edge insights, sneak previews of new technology, and inspired stories of fearless leadership from industry titans and global thought-leaders facing the same challenges each day."
The conference, which began in 2010 and now is the premier event for digital marketing, will be bigger and bolder this year to help marketers create a fearless culture of innovation at their companies. Marketo will be taking the idea of listen, learn, and engage to the next level, combining technology to eliminate the fear of data, allowing marketers to face challenges head-on.
Some of the topics that will be addressed at Summit include:
The CMO of 2020 – What you need to know to future-proof your success in the ever-changing world of marketing.
Culture of Empowerment – Best practices to create inclusive teams who work together with the fearlessness and tenacity to lead transformation.
Order from Chaos – How to cut through the hype to choose and use technologies that power Account-Based Marketing, Personalization, and Sales and Marketing Partnership.
Systems of Engagement – Your path to using tools, like artificial intelligence and predictive solutions, to find a data-driven way to emotionally connect with your customers.
Marketo is also now accepting submissions for its annual Revvie Awards, which honor customers, partners, and individual marketers who are leveraging the Marketo Engagement Platform™ to drive the future of marketing and customer engagement. The Revvie Awards recognize marketers that constantly strive to find ways to attract and engage, to drive significant revenue growth. Marketo has added several new categories for the 2018 Revvies, including The Fearless Marketer, which will recognize those who use Marketo in non-traditional areas such as recruitment, internal communications, and more. To submit for a Revvie Award, please click here. Submissions will be accepted through February 15, 2018, and the winners will be announced during the Marketing Nation Summit.
To register for Marketing Nation Summit 2018, please click here.
About Marketo Marketo, Inc., offers the leading Engagement Platform that empowers marketers to create lasting relationships and grow revenue. Consistently recognized as the industry's innovation pioneer, Marketo is the trusted platform for thousands of CMOs thanks to its scalability, reliability, and openness. Marketo is headquartered in San Mateo, CA, with offices around the world, and serves as a strategic partner to large enterprise and fast-growing organizations across a wide variety of industries. To learn more about the Marketo Engagement Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketing Nation®, visit www.marketo.com.