Marketo Tackles Growing Student Achievement Gap through Global Volunteer Month

Employees around the world will participate in 30 days of volunteer activities that inspire greatness in every student

Jul 27, 2015, 09:00 ET from Marketo

SAN MATEO, Calif., July 27, 2015 /PRNewswire/ -- Marketo, Inc. (NASDAQ: MKTO), today announced the launch of its Global Volunteer Month in which its 800+ global employees across eight markets will donate their time and resources to provide less-advantaged students with the skills and support they need to succeed in today's world.

The month-long initiative – the first of what will become an annual event – aims to inspire success in all students, many of whom face serious obstacles in their pursuit of academic achievement. 

"The path toward high school and college graduation can be extremely challenging, especially for those students in our local communities who lack access to the resources, role models and networks they need to be successful," said Phil Fernandez, CEO of Marketo. "Through our active community involvement, Marketo employees around the world seek to inspire and support these young people on their education journeys." 

While all students face a number of obstacles in accessing and succeeding in achieving a degree, this is especially true for low-income students, many of whom are the first in their family to attend college. Research from the National Center for Education Statistics estimated that only 11 percent of first generation students earn a degree within six years of enrollment.

All of Marketo's global offices will participate in the month of service, including Atlanta, Portland, Ore., London, Tokyo, Sydney, Tel Aviv, Dublin, Ireland, and its headquarters in San Mateo, Calif. Activities in which its employees will participate include:

  • Revitalizing an under-resourced elementary school
  • Tutoring students and leading a marketing workshop at a local Boys & Girls Club
  • Providing hands-on training and internships for students in various Marketo offices
  • Rebuilding gently used computers to be donated to local schools and libraries

"The impact that Marketo employees will have on our school brings tears to my eyes," said Sharon Murphy, president of the PTA for Margaret Pauline Brown Elementary School in Daly City, Calif. "The partnership and the work of their employees will not only transform the space where our students learn, but ensure they are well equipped with the supplies and resources they need to be successful throughout the year." 

The Global Volunteer Month marks the first in a series of structured social impact programs around education that the company will initiate this year. 

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About Marketo Marketo provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough marketing automation and marketing management applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 4,100 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit   

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