Marketo Teams Up With Webfortis to Optimize Customer Solutions

Technology Management Concepts sees 70 percent increase in customer engagement through powerful connection between marketing automation and CRM platforms

Jul 13, 2015, 12:00 ET from Marketo

SAN MATEO, Calif., July 13, 2015 /PRNewswire/ --

  • 35% increase of new leads since implementation
  • 45% higher lead quality
  • 70% better customer engagement
  • 10% increase in click conversion rate

Professional services organization Technology Management Concepts (TMC) has seen a 70 percent increase in customer engagement and a 45 percent increase in lead quality since implementing Marketo and linking it with its CRM solution. Using Webfortis, thought leaders in Microsoft Dynamics CRM innovation, best practices and social strategy, TMC integrated its platforms in order save time and create enhanced synergies between marketing and sales.

TMC has been utilizing Marketo for over a year for their digital marketing needs. In just over six months since implementation, they have seen a 35 percent increase in the number of leads they have received through their websites, as well as a 10 percent increase in click conversion rate.

As website visitors increased their engagement with online content, TMC tapped CRM experts Webfortis in order to complete the integration. Webfortis analyzed their configuration, suggested changes, and was able to get both platforms fully synched in a prompt, proficient, and professional manner.

TMC's systems now allow their team to save time by actually reaching out to the prospect when they are ready to buy with personalized, customer-directed content. Marketo has brought TMC better qualified leads by letting them track where the prospect is during the different stages of the buying process. The outcome is a delivery of first class marketing solutions for marketing automation and Microsoft Dynamics CRM.

"By synching our Marketo and Microsoft Dynamics CRM systems, TMC sales and marketing teams have greater visibility throughout the entire customer journey.  Webfortis' ability to link the two solutions reinforces our relationships, allowing us to work within our Microsoft Dynamics ERP and CRM practices, and we are excited to continue to grow this partnership into new avenues and greater heights," said Jennifer Harris, President, TMC.

"Webfortis helped to optimize its marketing program by leveraging its in-depth knowledge of Marketo and Microsoft Dynamics CRM. The result is a seamless integration that delivers superior business results," said Marc Wolenik, CEO, Webfortis.

About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing. Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world. Spanning today's digital, social, mobile and offline channels, Marketo's Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,950 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.

About Webfortis Webfortis, a Microsoft Gold Certified partner, exclusively delivers leading solutions on the Microsoft Dynamics CRM platform that accelerate user adoption and lower total cost of ownership (TCO). Webfortis, The CRM Experts, specializes in business management consulting and change management. We are dedicated to defining and deploying business solutions that help companies improve their revenue and attain their goals based upon the reliability and flexibility of Microsoft Dynamics CRM. We bring our clients not only world-class technical expertise but also a firm understanding of your complex business requirements and a proven methodology used successfully at hundreds of companies.

About TMC Technology Management Concepts (TMC), a Microsoft Gold Certified Gold partner, is a Professional Services organization that delivers and supports Microsoft Dynamics ERP and NetSuite software solutions for companies of all sizes tailored to their unique business needs, with an emphasis on their industry's best practices. TMC specializes in the implementation of financial and business management systems, helping our customers' stream-line their processes and maximize productivity. Our customers range from small and mid-size businesses to multinational and worldwide organizations. At TMC we support both Microsoft Dynamics ERP (NAV, GP, SL & CRM) and NetSuite software. Please visit our website to learn more about TMC at www.abouttmc.com

CONTACT:  Marissa Lyman mlyman@marketo.com

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SOURCE Marketo