Marketo to Bring Personalized Engagement to Social Advertising

SAN MATEO, Calif., Feb. 17, 2015 /PRNewswire/ -- Marketo Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced it has been selected as a Facebook® Marketing Partner.

Marketo is also unveiling two new solutions that connect Marketo's Engagement Marketing Platform to Facebook Custom Audiences. Marketers can now improve their Facebook targeted advertising to both known and unknown audiences and make social advertising an integral component of cross-channel marketing campaigns.

Taken together, these advancements deliver four major benefits for marketers:

• Attract more high-quality prospects
• Convert qualified prospects into customers at higher rates
• Measure the effectiveness of social channels within a holistic marketing program
• Use advertising to drive engagement by having relevant, ongoing conversations

With these two solutions, a traveler browsing for hotel deals on a travel site who leaves without making a purchase can view ads from the travel site when she visits Facebook on her smartphone that encourage her back to the site to complete her purchase. Marketers are also able to combine Marketo RTP data with a personalized retargeting campaign; as a result, marketers can show relevant Facebook ads to specific organizations, industries or targeted prospects. For example, a doctor who visits Facebook on his desktop can be shown relevant ads in the form of coupons and informational content from a pharmaceutical vendor and other healthcare industry advertisers.

"Marketo strongly believes that a cross-channel approach is the key to successful and impactful marketing," said Sanjay Dholakia, CMO at Marketo. "We're pleased to work with the Facebook Marketing Partner program. By bridging the gap between Marketo's engagement marketing platform and Facebook's social network of almost 1.4 billion global users, marketers can now interact with their customers to better understand them and deliver on their needs."

Facebook's newly restructured Facebook Marketing Partner program allows marketers to easily find the right partner based on specific needs and each partner's expertise. Partner badges are awarded to companies who have demonstrated expertise in capabilities that allow marketers to scale their marketing campaigns on Facebook. Marketo currently has the Audience Onboarding specialty, signifying platform excellence in audience onboarding and hosting of first-party marketer data, as well as in creation, segmentation and management of Facebook's Custom Audiences product.

About Marketo
Marketo (NASDAQ: MKTO) provides the leading marketing software and solutions designed to help marketers master the art and science of digital marketing.  Through a unique combination of innovation and expertise, Marketo is focused solely on helping marketers keep pace in an ever-changing digital world.  Spanning today's digital, social, mobile and offline channels, Marketo's® Engagement Marketing Platform powers a set of breakthrough applications to help marketers tackle all aspects of digital marketing from the planning and orchestration of marketing activities to the delivery of personalized interactions that can be optimized in real-time. Marketo's applications are known for their ease-of-use, and are complemented by the Marketing Nation®, a thriving network of more than 400 third-party solutions through our LaunchPoint ® ecosystem and over 50,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results. Headquartered in San Mateo, CA with offices in Europe, Australia and Japan, Marketo serves as a strategic marketing partner to more than 3,750 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit www.marketo.com.       

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SOURCE Marketo