NEW YORK, June 16, 2015 /PRNewswire/ -- In today's digital age, the buyer is in control. B2B clients and prospects are seeking information to inform their buying decisions from a variety of channels and online platforms. This digital disruption has resulted in an urgent need for a marketing strategy that can engage and target prospects, and drive actions that produce results.
"At PR Newswire, we have implemented a holistic seven step methodology to leverage an integrated mix of channels and content aligned with the buyer's journey," said Wincko. "Our buyer-centric approach focused on continuous buyer activation enables us to effectively interact with buyers and provide personalized and exceptional experiences—no matter where or when they occur."
Following the success of the presentation at The Marketo Marketing Nation Summit 2015, Wincko's presentation will discuss how PR Newswire was able to:
Develop a channel-agnostic content approach to engage, nurture, and convert buyers throughout their journey
Optimize its Lead-to-Revenue Management process to increase conversion rates and surpass revenue forecast by 138%
Shift its use of Marketo's Engagement Marketing Platform from a tactical email tool to a strategic, multi-channel growth engine
For more information and to register for the webinar, please click here.
About Ken Wincko
Ken Wincko is the Senior Vice President of Marketing at PR Newswire, where he manages the company's global marketing strategy. He is also a member of the Executive Management Committee. He has more than 20 years of marketing, product and business development experience in bringing innovative marketing programs and solutions to market for both B2B and B2C organizations.
Prior to PR Newswire, Ken held senior-level marketing and product roles at Dun & Bradstreet, ADP, Citigroup, and IBM. He is a frequent speaker at major industry conferences and has been covered in publications such as the Wall Street Journal, TechTarget, Information Management, The Demand Gen Report, and Destination CRM. Ken holds an MBA with honors from the Stern School of Business at New York University in Marketing and Information Systems, and an undergraduate degree in Accounting and Management from the University of Notre Dame.
About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Media Contact: Victoria Harres Vice President, Strategic Communications & Content [email protected] 201-360-6882