Marketron and Ando Media Partner to Enable Radio Groups to Maximize the Growth of Digital Revenues

HAILEY, Idaho, Feb. 23 /PRNewswire/ -- Marketron and Ando Media announced today the integration of Marketron Revenue Builder, a multi-media sales application, with Ando Media's Internet radio ad management and serving platform, Ad Injector™. This partnership enables broadcasters to schedule and deliver Internet radio advertising in addition to their terrestrial radio commercials through a tightly integrated solution.

Prior to Marketron Revenue Builder, radio groups relied on two disparate systems to manage traditional radio advertising and Internet streaming. The Marketron and Ando solution enables radio groups to capitalize on the growing Internet radio advertising business by introducing a single process for order entry, reporting, and invoicing for both traditional and Internet radio campaigns. Instructions for streaming spots are delivered from Marketron Revenue Builder to Ando Media's Ad Injector™ digital platform for immediate processing and execution.  

Ando Media monitors audience data for Internet streaming commercials in real-time and combines this data with campaign goals to ensure that advertiser commitments are met and performance validated through Marketron station invoices. The Ando and Marketron relationship benefits stations by eliminating duplicate order entry, providing a seamless production interface, automatically including performance data for better accountability, and by eliminating audit concerns associated with manually attaching affidavits and other accountability documents to station invoices.  

"The integration of Marketron Revenue Builder with Ando Media's Ad Injector™ platform represents a key advancement in Radio's Internet sales efforts," said Steve Minisini, CEO at Marketron. "Marketron Revenue Builder delivers new top-line revenue growth to our customers by giving them a powerful sales application and critical insight into their Internet business strategies. Ando Media is a crucial player in the Internet radio world, and forging this partnership was an essential step in achieving our goals."

"As the local media environment moves more and more toward an integrated sale, our clients are looking for ways to simplify the process," said Ando COO Paul Krasinski. "Ando partnering with Marketron makes things easier by taking redundant steps out of that process. Housing more functionality inside of a single system creates a 'total audio' platform for our clients to centralize command and control, making them more effective in delivering integrated programs for clients." Krasinski added, "We're thrilled to be working with Marketron to deliver this advanced platform."

About Marketron Broadcast Solutions

Marketron Broadcast Solutions (www.marketron.com) is the leading provider of management solutions for the media industry. Marketron's sales, traffic, finance and business intelligence solutions automate workflow and enable groups to optimize inventory and increase revenue. Relied on by more than 7,000 broadcast stations worldwide, Marketron software products are chosen by 47 of the top 50 U.S. broadcast groups. Marketron's primary business system software products include Marketron Traffic, Marketron Exchange Services, DeltaFlex, Visual Traffic, Marketron Revenue Builder and Control Tower.  

Marketron Broadcast Solutions is an affiliate of The Wicks Group of Companies, LLC, a New York-based private equity firm that invests in communications, information, education, and media businesses.  

About Ando Media

Ando Media (www.andomedia.com) is the leading provider of real-time audience measurement and ads management solutions for the digital audio market. Founded in 2004, Ando Media is committed to enabling its clients to monetize their digital assets across distribution channels: audio, online, video and mobile.

SOURCE Marketron Broadcast Solutions