MarketShare CEO Presents at Harvard Business School's Theory and Practice in Marketing Conference

May 04, 2012, 11:17 ET from MarketShare

MarketShare's Nichols speaks to CEOs and CMOs about Analytics Creating Tangible Incremental Business Performance

LOS ANGELES, May 4, 2012 /PRNewswire-USNewswire/ -- MarketShare, the leading cross-media analytics company that enables global agencies to optimize their marketing investments, will be represented at Harvard Business School's Theory and Practice in Marketing (TPM) Conference being held May 3 – 5 in Boston. MarketShare's Co-founder and CEO, Wes Nichols, will speak to CEOs and CMOs about Analytics 2.0 to create tangible incremental business performance.

The TPM Conference began last year as a symposium sponsored by Columbia Business School and Harvard Business School and brought together more than 80 marketing professors from leading business schools around the country. The conference encourages marketing scholars to move beyond methodological issues and address substantive problems in the marketing field. This year's TPM conference brings together leading industry professionals addressing marketing strategy.

The session titled "Analytics 2.0: The Dangers of Falling behind the Pack" will be held at 3:45 p.m. on Friday, May 4, 2012. Nichols will speak to CEOs and CMOs about Analytics 2.0 and the asymmetric advantage companies are experiencing who are leveraging predictive analytics and optimization, as well as how to help prevent disruption by competitors.

"I always enjoy the opportunity to come to Harvard Business School and educate CEOs and CMOs of large corporations on how predictive analytic solutions can give them complete transparency into how their marketing is performing, and more importantly how to dramatically increase the return of that investment," said Nichols. "We are seeing companies that have adopted these solutions gaining a distinct competitive advantage in their markets."

Wes Nichols is the Co-founder and CEO at MarketShare and one of the industry's most respected experts in strategic marketing and marketing accountability, with a 20+ year track record of strategic marketing accountability for many of the world's largest companies. MarketShare's cutting-edge solutions are the most-used platform by Fortune 500 companies, helping clients to definitively quantify and optimize marketing investments. Wes is on the Advisory Board of Canoe Ventures, a technology company founded by Comcast, Cox, Time Warner Cable and others to develop and deploy advanced television solutions.  Wes is also on Wharton's Future of Advertising Global Advisory Board, as well as the Advisory Board of MASB, an organization focused on marketing accountability standards and practices.

About MarketShare
MarketShare is an analytics company that enables businesses to grow efficiently by uncovering which actions really drive results. Founded in 2005, MarketShare has a track record of ground-breaking innovations in data, modeling and software and has worked with over half of the Fortune 50. MarketShare's platform provides a combination of technology, data, modeling and business intelligence solutions that lead to improved decision-making, attribution and optimization for businesses. The company is headquartered in Los Angeles, with offices in San Francisco, New York, London, Tokyo and Bangalore. MarketShare is a portfolio company of Elevation Partners, a $1.9 billion private equity firm that makes large-scale investments in market leading consumer and technology businesses. For more information, please go to:; follow us on twitter @marketshareco.



SOURCE MarketShare