SALT LAKE CITY, March 22, 2012 /PRNewswire/ -- Today, at the Adobe Digital Marketing Summit, the premier event for digital marketers and advertisers, MarketShare, the cross-media analytics company that enables global marketers to optimize their marketing resource allocations, announced the launch of MarketShare 360™. MarketShare 360 provides a transparent and accurate view into the return of marketing investments that cross the wide spectrum of marketing channels, including paid, earned and owned media, online, offline and in-store.
MarketShare 360's Dynamic Persuasion Path™ technology establishes the interaction and influence of multiple touch points across online and offline marketing and sales channels. Using MarketShare 360, Marketers will be able to combine the best in strategic planning and budget allocation with the latest in campaign-level, customer-level analytics, leveraging a non-sampling approach to quantify the precise incremental impact for each marketing event along the consumer's path to conversion. This predictive solution empowers marketers to reallocate and optimize their resources to maximize the return on marketing investments and achieve company goals.
"Attribution and optimization is increasingly inaccurate in many companies as it gets more complex to measure. As this multi-channel, cross-media world continues to expand, there is a need for marketers to focus on future business outcomes, not just analysis of past programs," said Wes Nichols, Co-founder and CEO, MarketShare. "MarketShare 360 provides the right answer about where to invest and what you will get by looking across the entire business – not simply digital marketing. This helps today's marketer to develop and track their campaigns, optimize assets, gain deeper analysis and create new opportunities for revenue generation."
MarketShare 360 uses a patented cloud-modeling framework that allows it to scale proven predictive analytics with big data manipulation capabilities. This approach allows MarketShare 360 to accurately determine the influence of every marketing event on a conversion, even when multiple online and offline marketing vehicles have been deployed.
- Holistic -- 360 View of Marketing
MarketShare 360 provides attribution and optimization across all digital channels including search, display, social media and email as well as offline media such as TV, print and radio while providing insight for non-marketing impacts such as economic fluctuation.
- Non-Sampling Approach
MarketShare 360 uses all data available no matter how large the data set. This gives results that are much more accurate – and predictive - than solutions that use a sampling approach.
Because of the non-sampling approach and cloud-based infrastructure, MarketShare 360 has the ability to look at the smallest elements of a marketing activity including an individual's path through to a conversion event. Close inspection of the path, using a non-sampling approach yields new insights into demographics and consumer behavior for specific products allowing finely tuned and targeted marketing cost savings and increased revenue generation opportunities.
- Intuitive Interface
Software technology is only useful if actually used – and is actually predictive. MarketShare 360 hides all of the complexity of the science and technology that combines streams of big data from multiple sources, dynamic analytics and multivariate regression and presents the user with a simple, intuitive interface. An interface that quickly shows what is working and what is not with alerts and options for keeping the marketing programs on track to achieve the intended results.
MarketShare and Adobe are partnering to enable joint customers to streamline the integration of digital data between the Adobe Digital Marketing Suite and MarketShare 360 models via Adobe Genesis. The Genesis integration is expected to be available later this year.
MarketShare is a Gold Sponsor at the Adobe Digital Marketing Summit held in Salt Lake City, UT from March 20 – 23, 2012. Please visit MarketShare at Booth #141 or for more information about MarketShare 360 visit marketshare.com/360.
MarketShare is an analytics company that enables businesses to grow efficiently by uncovering which actions really drive results. Founded in 2005, MarketShare has a track record of ground-breaking innovations in data, modeling and software and has worked with over half of the Fortune 50. MarketShare's platform provides a combination of technology, data, modeling and business intelligence solutions that lead to improved decision-making, attribution and optimization for businesses. The company is headquartered in Los Angeles, with offices in San Francisco, New York, London, Tokyo and Bangalore. MarketShare is a portfolio company of Elevation Partners, a $1.9 billion private equity firm that makes large-scale investments in market leading consumer and technology businesses. For more information, please go to: http://www.marketshare.com; follow us on twitter @marketshareco.