Marketsmith, Inc. and i.Predictus Continue Rapid Growth With New Hires Cheryl Buono and Dawn Smith
PARSIPPANY, N.J., Oct. 28, 2014 /PRNewswire/ -- Monica C. Smith, Founder of Marketsmith, Inc. and i.Predictus, is taking both companies to new heights with the recent hire of Cheryl Buono to the role of Director of Media Operations and the appointment of Dawn Smith to the position of Vice President of Enterprise Training and User Satisfaction.
Cheryl comes to Marketsmith, Inc. with over a decade of media management experience for companies such as Two Nil, Integrated Media Solutions, OMD Direct and ID Media. A dynamic and creative media professional, Cheryl's experience encompasses management of both lead generation and direct response campaigns across multiple verticals: healthcare, pharmaceuticals, retail, education, entertainment, tourism, financial, insurance and automotive. As the new Director of Media Operations, Cheryl will be responsible for managing all DR short-form & mid-form buys, in addition to optimizing, analyzing and reporting on how media drives our clients' retail businesses.
"These are exciting times for Marketsmith," says Marketsmith, Inc. President Jill Draper. "Our ability to uncover the true value in our clients' data is creating new opportunities to drive measurable and accountable media campaigns."
In addition to the rapid expansion of Marketsmith, Inc., sister company i.Predictus is also experiencing record growth. Formerly the Vice President of Media Operations for Marketsmith, Inc., Dawn Smith joins the i.Predictus team with a wealth of industry knowledge and expertise. Dawn will leverage her exceptional understanding of the DRTV media space, as well as her client management skills in this position. Dawn's responsibilities include: designing on-boarding, training and client roll-out procedures, managing client relationships, creating an i.Predictus Certification Program for each Licensee and developing a customer feedback program.
"Having an insightful team member that can understand and share your vision as you grow from one company to the next is not just rare, it's a gift. Dawn has been invaluable in the recent growth of Marketsmith, and will be even more so in her new role at i.Predictus," comments Marketsmith, Inc. and i.Predictus Founder and CEO Monica C. Smith.
At Marketsmith, Inc. we are data driven specialists who grow business revenue through award winning, marketing campaigns with direct response television, marketing and omnichannel retail driven strategies. Visit Marketsmith, Inc. to find your ROI. For more information on Marketsmith, Inc. please contact Jill Draper, President at [email protected]. In advance of the holiday season, Marketsmith Inc. will be hosting the Bring Dinner Home event for the families of Camden Street Elementary School in Newark, New Jersey. For more information on this annual event please visit http://bit.ly/MSIBringsDinnerHome
i.Predictus is transforming the TV media buying industry, bringing a new perspective to the world of attribution, marketing automation and customer data warehouse capabilities. In this new environment, if you want to improve campaign response and conversion, increase acquisition or just understand which channels are contributing revenue to the bottom line, then you need to be talking to i.Predictus. For more information on i.Predictus please contact Nancy Gallo, Executive Vice President of Sales and Operations at [email protected].
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SOURCE i.Predictus
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