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MarketStar adquiere la agencia irlandesa Product2Market
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MarketStar

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MarketStar

Sep 10, 2019, 07:02 ET

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OGDEN, Utah, 10 de septiembre de 2019 /PRNewswire/ -- MarketStar, una empresa de Wasatch Group, anunció la adquisición de Product2Market, una agencia europea líder en desarrollo comercial y de ventas internas que permite a las organizaciones de crecimiento generar ingresos. La adquisición combina dos empresas líderes en aceleración de ventas, MarketStar y Product2Market, para conformar el líder mundial en soluciones de ventas subcontratadas.

Establecida en 2010 y con sede en Dublín (Irlanda), Product2Market ha crecido hasta convertirse en la principal empresa para organizaciones de ventas que buscan aumentar la cuota de mercado en los mercados europeos. La adquisición reafirma el compromiso de MarketStar con la región europea y fortalece todavía más sus capacidades y modelo de entrega creado para las empresas que se centran en el crecimiento. Product2Market se integrará completamente con MarketStar.

"Estamos encantados de formar parte de MarketStar", declaró Anthony Byrne, director general de la nueva oficina europea de MarketStar. "MarketStar cuenta con un historial de 30 años que refleja sus excelentes resultados para los clientes. La empresa atrae y trabaja con prestigiosos clientes del sector tecnológico de todo el mundo. Realmente creemos que esta adquisición facilitará nuestra estrategia de construir una empresa que sea el líder mundial en servicios comerciales para sectores de elevado crecimiento".

MarketStar, una empresa mundial fundada en 1988, ahora emplea a más de 1200 trabajadores en todo el mundo, y tiene su sede internacional en Ogden (Utah). La incorporación de una oficina en Dublín refuerza la posición de la empresa, tanto en Europa como a nivel global, consiguiendo que MarketStar ofrezca un mejor servicio a sus actuales clientes y atraiga a clientes que desean escalar a nivel internacional.

"Al tiempo que buscamos cómo acelerar el crecimiento internacional para nuestros clientes y empleados, la adquisición de Product2Market nos ofrece una oportunidad para consolidar nuestra posición en el mercado europeo e incrementar nuestras capacidades de ventas globales. También nos permite un mayor acceso al nutrido grupo de talentos de Irlanda", afirmó Keith Titus, presidente y consejero delegado de MarketStar. "La combinación del legado de MarketStar de crear programas de aceleración de ingresos escalables con el profundo conocimiento de Product2Market de Europa es un acelerador clave en nuestra estrategia global de crecimiento. Esto representa una gran victoria para nuestros clientes".

"Nuestros clientes están encantados con el hecho de que podamos ofrecer de manera rápida y eficaz los mejores servicios y productos a nivel internacional, en concreto en Europa, al tiempo que atraemos y retenemos talentos de envergadura", afirmó Paul Grant, director de Clientes de MarketStar. "Nuestros clientes realmente aprecian que continuemos con nuestro plan de crecimiento estratégico y que les ofrezcamos servicios en nuevos mercados y de nuevas formas".

Ya existía una relación de confianza entre las dos empresas, con una asociación estratégica de tres años y varios clientes compartidos. El actual equipo de dirección y empleados de Product2Market continuarán formando parte de la familia de MarketStar.

ACERCA DE MARKETSTAR
A través de soluciones de venta innovadoras, MarketStar (www.marketstar.com) acelera las ventas para generar ingresos continuados con programas de venta indirecta y de venta directa de empresa a empresa (B2B). Utilizando una combinación de compromisos de participación, digitales y del sector, MarketStar ha puesto en marcha, vendido y apoyado cientos de productos y servicios en nombre de las empresas más grandes e innovadoras del mundo. Fundada en 1988, MarketStar fue pionera en el sector de ventas subcontratadas y actualmente cuenta con más de 1000 empleados en todo el mundo. Su sede internacional está emplazada en Ogden (Utah).

ACERCA DE WASATCH GROUP
Wasatch Group (www.wasatchgroup.com) es una empresa emprendedora con un capital de varios miles de millones de dólares que gestiona una cartera diversificada a nivel internacional, incluidas inversiones significativas y exitosas en la promoción inmobiliaria, la construcción, la gestión de propiedades, los negocios B2B (de empresa a empresa) y B2C (de empresa a consumidor) y el capital de garantía. Wasatch fue fundada por Dell Loy Hansen en 1988 y ha estado radicada en Utah durante más de 30 años. Con un historial de búsqueda y crecimiento de empresas de alto potencial, Wasatch se enorgullece de crear asociaciones a largo plazo para marcar una diferencia positiva en la vida de los demás.

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