Marley Coffee and AVT Bet Big on the Future of Automated Cafes

New sales headquarters will open on Bob Marley's Birthday

Feb 06, 2013, 08:45 ET from AVT, Inc.

CORONA, Calif., Feb. 6, 2013 /PRNewswire/ -- AVT, Inc. (OTC Markets: AVTC)( announced that they have opened a new sales office dedicated to Marley Coffee.  The AVT Marley Coffee sales headquarters features a large showroom, and will be staffed with personnel that focus on obtaining locations for AVT-owned Marley coffee systems, and assisting entrepreneurs and business owners obtain and operate a Marley Coffee Automated Cafe.

AVT is the exclusive U.S. distributor of Marley Coffee branded kiosks and automated coffee stores, and will put 2,000 company-owned units into the market within the next 2-years, and has projected sales from these systems to top $24 million by year-end 2014.

These automated "Marley Cafes" are able to brew a cup of freshly ground coffee as well as any barista, but at a fraction of the cost. Some Marley Cafes come with seating areas that allow patrons to get a cup of coffee and then relax in comfortable over-stuffed chairs.

A few days ago, Marc Andreessen, the creator of Netscape and noted venture capitalist, stated that stores will die off, and that technology-based systems will be the new model. Examples of this are how Redbox helped put Blockbuster our of business. "Retail chains are a fundamentally implausible economic structure if there's a viable alternative," he said. "You combine the fixed cost of real estate with inventory, and it puts every retailer in a highly leveraged position. Few can survive a decline of 20 to 30 percent in revenues. It just doesn't make any sense for all this stuff to sit on shelves. There is fundamentally a better model."

"We don't agree with Mr. Andreessen and think that retail will completely die off," said Brent Toevs, CEO of Marley Coffee. "But we think that the bricks and mortar approach will rapidly retrench as new, more affordable delivery methods take their place."

"The Marley Cafes are the way of the future," stated Shannon Illingworth, CEO of AVT, Inc. "Why put up a large retail store like Starbucks - with all the associated overhead - when for a few thousand dollars, you can produce a better cup of Marley gourmet coffee, and place these self-service cafes virtually anywhere? We can put a beautiful Marley Coffee Automated Cafe almost everywhere that people congregate – even in places that could never hold a Starbucks, like office and apartment buildings, college campuses, and hotel lobbies, to name a few."

The automated, self-service sector is exploding, according to a report in Investor's Business Daily. They stated that the industry will reach $1.1 trillion by 2015, using projections compiled by the IHL Group.

"(Many) retail guys are going to go out of business," Andreessen added. "We're still pre-death of retail, and we're already seeing a huge wave of growth... We view this as a long term opportunity."

For more information on the Marley Coffee Automated Cafes, please call 951-888-2405 or visit:

For general information on AVT, please call 800-240-5175 or visit the website at

About AVT, Inc.:
AVT, Inc. is a leading developer of automated and self-service retailing systems. AVT is able to work with any size company to design a custom automated retailing solution that drives traffic, increases sales, improves security, and lowers overhead. With an in-house design team, software developers, mechanical engineers and on-site manufacturing, AVT can take projects from concept to completion with speed, economy and ingenuity.

AVT's stock is traded through the OTC Markets, Ticker Symbol: AVTC

About Marley Coffee
Marley Coffee (corporate name Jammin Java Corp) is a US-based company that grows premium, artisan roasted coffee on their organic family farms in the famed Blue Mountains of Jamaica, and offer what many believe to be the best gourmet coffee in the world, to the grocery, retail, online, home, service, hospitality, office, and big box store markets.

Marley Coffee is a fully reporting company quoted on the OTCBB under the symbol JAMN.

Learn more at, or visit the corporate website at Join us on Facebook at:, and follow us on Twitter at

For general sales inquiries, please contact or call the company at 323-556-0746.

Forward-Looking Statement:
This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts").  In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts.  Any statements made in this news release about an action, event or development, are forward-looking statements.  Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties.  Accordingly, you should not place undue reliance on these forward-looking statements.   Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results may differ materially from those projected.  The forward-looking statements in this press release are made as of the date hereof.  The Company(s) takes no obligation to update or correct these forward looking statements, whether as a result of subsequent developments or otherwise.