Marley Coffee Signs Licensing Deal with Blue Mountain Coffee (Europe) for UK Roasting and Distribution

LOS ANGELES and LONDON, March 28, 2012 /PRNewswire/ -- Marley Coffee, a sustainably grown, ethically farmed and artisan roasted coffee, will soon be available throughout the United Kingdom.  After an extensive search to find an ideal partner for UK distribution, Marley Coffee (OTCBB: JAMN), today announced it has finalized a distribution agreement with Blue Mountain Coffee (Europe) Limited (BMCE), principal importer and representative of Jamaica Blue Mountain® coffee in Europe, Russia and the Middle East.

Under terms of the agreement, Marley Coffee will continue to manage the branding, marketing, and business development of the Marley Coffee product line from the US, while all roasting and distribution in the UK will be handled by BMCE.  The partnership will bring Marley Coffee to the UK marketplace immediately with the initial launch of three SKUs of new Marley Coffee Organic Ground: Marley Coffee One Love Organic Coffee Blend, Marley Coffee Buffalo Soldier Organic Coffee Blend and Lively Up! Organic Coffee Blend in 227-gram / 8-oz bags.

"The UK was extremely important to my father and continues to be a place of tremendous goodwill for my family and I. We are proud to have partnered with a respected company like BMCE and have been impressed by their dedication to our products and values," said Rohan Marley, chairman, Marley Coffee.  "We've received a very warm response in the UK for our other endeavors, such as the recent launch of The House of Marley audio gear, and we are confident the UK market will expand rapidly and take well to our Marley Coffee products."

BMCE has served as the "first port of call" among European traders and roasters for Jamaica Blue Mountain® green/raw coffee for the past 17 years, responsible for the importation, distribution and marketing for this quintessential luxury coffee that has experienced a surge in popularity in recent years.

Guy Wilmot, Director of BMCE, said of the new partnership, "It has been our dream to work with Marley Coffee since we first heard that a new coffee company was being founded by Rohan Marley. We got in touch early on with the aim of representing Marley Coffee much in the same way we represent the Jamaican coffee industry – as trusted partners who could bring to Europe Rohan's dream of producing amazing organic coffee blends, in keeping with his goal of producing ethically farmed coffees inspired by his heritage, belief in ITAL and giving back via the Kicks for Cause Foundation."

All Marley Coffee products live up to the Rastafari standards of ITAL, standing for all things Pure, True and Vital, which insists that all products are sustainably grown, ethically farmed and artisan roasted. A portion of every sale of Marley Coffee supports the Kicks for Cause Foundation. Started by Marley Coffee, Kicks for Cause aims to build playable soccer fields and soccer camps for children of coffee-producing communities in Jamaica. Please visit www.KicksforCause.org.

Wilmot concluded, "We believe Marley Coffee will be successful in the UK because Rohan's premium, organic coffee blends taste great and the entire organization has a dedication to and passion about producing ethically farmed coffees that is authentic and means something to people. It's not like other coffees."

For distribution opportunities in the UK, please contact Guy Wilmot at [email protected].  For roasters/distributors in countries outside of the US and the UK who are interested in Marley Coffee, please contact [email protected].

About Marley Coffee 

Marley Coffee (corporate name Jammin Java Corp) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. Marley Coffee is a fully reporting company quoted on the OTCBB under the symbol JAMN.  For sales and distribution inquiries, please contact [email protected]. Learn more at www.MarleyCoffee.com, join us on Facebook at http://www.facebook.com/MarleyCoffee, and follow us on Twitter at http://twitter.com/marleycoffee.

Learn more about other Marley Family ventures by visiting The House of Marley at www.thehouseofmarley.com, Marley Beverage Company at www.MarleyBeverages.com, and 1Love.org at www.1love.org.

Forward-Looking Statement:

This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts").  In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts.  Any statements made in this news release about an action, event or development, are forward-looking statements.  Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties.  Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company.  These risks and others are included from time to time in documents we file with the Securities and Exchange Commission ("SEC"), including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks.  Other unknown or unpredictable factors also could have material adverse effects on our future results.  Accordingly, you should not place undue reliance on these forward-looking statements.  Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected.  The forward-looking statements in this press release are made as of the date hereof.  The Company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the Company.  The Company's SEC filings are available at http://www.sec.gov.

SOURCE Marley Coffee